What's in this session?

  • Social media is always changing
  • Changes in social media provide HUGE new opportunities for you, your church, and the gospel
  • The biggest social media trend of 2017
  • How your church can use Facebook Live
  • This social media tactic works well because it is rooted in the idea of show, don't tell

Show notes and resources

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The Transcript

Social media is an ever changing landscape, which means new opportunities are popping up all the time for those that are ready to take advantage of them, and in this video, I’m gonna share with you the absolute best social media strategy for churches in 2017. Well hey there, I’m Brady Shearer from ProChurchTools.com helping you seize the 167 hours beyond your Sunday service. We publish new videos every single week, so make sure you hit the subscribe button below and if you like this video, make sure you give it a thumbs up also. Facebook is by far still the most widely used social media platform in the world. As of late 2016, seven out of every 10 American adults was on Facebook, and one inescapable element of Facebook is that it can do everything. Text, photos, videos, polls, check ins, et cetera, and every time Facebook releases a new feature, they’ll unsurprisingly put a priority on that new feature. One way that they’ll do this is by incentivizing you, the user, to actually use this new feature. Facebook has a new product on the shelf, they want as many people to try their hand at it as possible and so to incentivize us to use it, they’ll give us an extra boost in organic reach. I first noticed this when video came to the Facebook platform a little while back, and currently it’s happening again, this time with live video, and because of this extra free boost in organic reach, live video is the absolute best medium for you to explore on Facebook in 2017. Now, when I say live video, that can be misconstrued as live streaming your church service and I do not mean that. Sure, you can do that, but the strategy that I’m about to lay out for you will not only be infinitely cheaper than that, but also significantly more effective. Here’s what I want you to do. Have your lead pastor do a weekly Facebook live session for five to 10 minutes in length. Conduct the Facebook live session from your church’s Facebook page using just your pastors mobile device, and all your lead pastor needs to do is spend five to 10 minutes holding up their phone and talking and interacting with those who are watching. It is wildly simple. It costs zero dollars, but will give you a tremendous amount of organic reach to those connected to your church on Facebook, and the only way to get that type of reach with another kind of post would be to boost it and actually pay money. As for the topics to cover, what to actually say on these Facebook live sessions in those five to 10 minutes, most importantly, do not promote events and do not rehash a sermon. Simply have your pastor show us what’s going on in his or her life. Have your pastor talk about what’s going on in their parenting life that week. Have them share what they’re working through with their spouse that day. Give us insight into the fitness, nutrition, and health goals that they have. Talk about their spiritual life. What are they struggling with? Where are they seeing growth in their life? And the reason that this is important is because this social media strategy is rooted in the idea of show, don’t tell. People connected to your church rarely see you pastor in this light. Every week, they see him or her up onstage telling them about God and following Jesus, but rarely do they get to see him or her in their element showing what it’s like to follow Jesus, and that’s why it’s important to mix up the location of the weekly Facebook live session, as well. Host it at the church office, sure, but also, have your pastor do it in their home, in their car, while getting lunch, after morning devotions. This is also why shooting the Facebook live on your pastor’s mobile device is so important. It goes where they go, making location switches easy. To summarize, this social media strategy will give you more organic reach than anything else that you do on Facebook. It’s free. It only takes about five to 10 minutes each week. It leverages your pastor’s existing strength of communication and it shows us a different side of our senior leaders not simply telling us about following Jesus but showing us what it really is all about. It’s the absolute best social media strategy that your church can employ in 2017. If you liked this video, make sure you hit the like button below and definitely subscribe to the Pro Church Tools channel. We post new videos like this every week, helping your church seize the 167 hours beyond your Sunday service. If you’ve got questions or comments, make sure to leave a comment below. I would love to hear from you. Thanks for watching and I’ll see you next time.

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