What's in this session?

  • Social Media Template #1: The quote post
  • Social Media Template #2: The long-form post
  • Social Media Template #3: The volunteer spotlight post
  • Social Media Template #4: The Sunday morning post
  • Social Media Template #5: The fun question post
  • Social Media Template #6: The music post
  • Social Media Template #7: The Facebook Live post

Show notes and resources

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The Transcript

What should my church actually post on social media? In this video, I’m gonna answer that question by offering you seven social media templates that you can start using at your church on a recurring basis. Well, hey there, I’m Brady from prochurchtools.com, helping you seize the 167 hours beyond your Sunday service. We publish new videos every single week, so make sure you hit the subscribe button below, and if you like this video, make sure you give it a thumbs up, also, it means the world to me. Publishing consistent content on social media is no short task. Every day, there’s another post that needs to go up. And so if you’ve ever found yourself stuck or unsure of what to post, here are seven social media templates that you can copy and begin using right away on a recurring basis. Template number one: the quote post. Users of social media love quotes because they’re very quick to digest. Imagine this scenario: you’re scrolling through your social feed and you see a quote post that catches your eye. Reading it through only takes a couple of seconds of your time, and assuming the quote resonates, you’ll get a quick jolt of affirmation, encouragement or learning from it. Quote posts succeed on social because they’re easy to engage with and easy to digest. The key, though, is to make sure you have a great quote to begin with. Template number two: the long form post. Think of this as the polar opposite of the quote post. A long form post uses a platform like Facebook or Instagram. It uses their liberal character limit to share a story of a hundred words or more. And in a social media landscape of quotes and little tidbits, this type of post always stands out. It’s different, it’s unusual. And this divergence from the norm is what makes the long form post compelling. Template number three: the volunteer spotlight post. Your volunteers are the lifeblood of your church. Show them some love on social by highlighting them. Post about a single individual or a couple at a time. Make sure to include a photo of the particular volunteers, and share a quick story about how they make your church a better place. Template number four: the Sunday morning post. For most of us, social media is one of the first things that we check when we wake up. Knowing this, I encourage you to post early on Sunday mornings each week before service. Share a picture of an empty sit or an empty parking lot; some type of visual and captioned combo that gets across the message that, “We cannot wait to see you this Sunday morning. “Get up, get the kids ready, “jump in your car and head out to church today “because it’s going to be well worth it.” That’s the message you’re trying to convey. Template number five is the fun question post. The point of this template is to stimulate discussion. It’s likely that a post like this will earn you more comments and more engagement than any other post will. And this is important because when your posts get high in engagement, it signals to the algorithms of social media to show your stuff to more people, because the people that are seeing it are liking it. The key is to ask a nonthreatening, innocent question. Nothing that’s gonna stir up anything even remotely close to controversy. And a type of question that can be responded to in many different ways is preferred. For example, “What’s your favorite ice cream flavor?” Or how about, “What’s your favorite summer activity?” Template number six is the music post. The idea of this is to share some new music that someone on staff or the pastor is listening to. Discovering great new music is always fun, and that’s what this template is rooted in; helpful and simple, and like every post in this list, it can be repeated again and again in different ways week after week, month after month. Finally, template number seven, the Facebook Live post. Have your pastor take his or her phone out and just talk for five to 10 minutes on Facebook Live. Have them talk about what they’re dealing with as a parent that week or as a spouse. What’s up in their fitness and nutrition goals, what are they struggling with, how are they growing currently. This is the most powerful template of the seven that I’ve shared you, and if you wanna learn more about it, I actually put together an entire video just on this single seventh template that you can check out. With that being said, if you liked this video, make sure you hit the like button below and definitely subscribe to the Pro Church Tools channel. Like I said, it means the world to us. We post new videos like this every week, helping your church seize the 167 hours beyond your Sunday service. If you’ve got questions or comments, leave a comment below, I’d love to hear from you. Thanks again for watching and I’ll see you next time.



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