What's in this session?

  • Not too long ago, social media sites like Facebook, Instagram, YouTube, Twitter, and Snapchat did not exist
  • The core reason why social media is so important to the future of your church? Attention
  • One of the best ways you can get the attention of people in your community is through social media
  • How people spend their time
  • Social media and evangelism

Show notes and resources

Free Bonus: Click here to download The Complete Sermon Series Graphics Bundle – this free bonus includes 24 total graphics – including title graphics AND blank graphics so you can add your own text

The Transcript

If you’re still on the fence as to why social media is important for your church or if you need help convincing someone else of its importance, in this video, I’m gonna lay out the definitive case for why social media is necessary for your church. Well, hey there. I’m Brady Shearer from ProChurchTools.com, helping you seize the 167 hours beyond your Sunday service. We publish new videos every single week, so make sure that you hit the subscribe button below. And if you like this video, make sure you hit the like button as well. Let’s start by thinking about this. Not too long ago, on January 1st, 2005, platforms like Facebook, Instagram, YouTube, Twitter, and Snapchat didn’t even exist in the public’s eye. Fast forward to today and social media is one of the most dominant forces in our culture. And this is the core reason why social is so important to the future of your church: attention. I like to say that attention is the most valuable commodity that your church can possess. In fact, let me say it again. Attention is the most valuable commodity that your church can possess. I mean, think about it, your church could have the most dynamic speaker, the most engaging worship, the most vibrant kids and student ministries. But if no one ever showed up, it wouldn’t matter. Before we can share the hope of Jesus with anyone or before we can disciple an existing believer, we need their attention. And this is why social media is so important to your church, because that’s where the attention already exists. According to Pew, 68% of all American adults are on Facebook. So, think about that for a moment. If there was a public space in your community where seven out of every 10 people in your city visited regularly, would you have a presence there as a church? Absolutely! It goes without saying. On the flip side, let’s look at church attendance numbers. In the year 2000, Barna reported 58% of adults had attended church in the last month. In 2015, however, that number had decreased to just 46%, a drop of 12 full percentage points in just 15 years. And sure, social media is important today, but it’s gonna be even more important tomorrow. Millennials like myself, we are natives to social media. We grew up on it. And currently, one in three American workers is a millennial. That means we’re not an up-and-coming generation, we’re not on deck. As a matter of fact, we are currently the single largest age group in the American workforce already. And that piece of the pie that we currently own, one in three, is only gonna increase; it’s only gonna go up. Of course, beyond that, if you think social media is just for millennials, that’s not true either. The most recent data from Nielsen revealed that the average adult ages 18 to 34 spends six hours and 19 minutes on social media every week, that’s the millennial number. But even higher than that, higher than the millennials, are adults ages 35 to 49. They are spending six hours and 58 minutes on social media each week. And even those 50-plus are still spending more than four hours on social media every week. And the point I’m trying to drive home is this. For decades, our churches have poured the majority of our time, money, staff, and volunteers into creating a memorable weekend service, putting together the best one-hour Sunday morning experience that we can. But we’re currently living through the single biggest communication shift in the last 500 years, the biggest communication shift since the printing press. And so, we need to begin to shift our focus. There are 168 hours in a week and at Pro Church Tools, we’re all about helping you seize the 167 hours beyond your Sunday service. Instead of pouring every last dime into improving your weekend experience, instead of demanding people pay attention to what you’re doing, instead of looking at your community and saying, “Hey, come to us,” it’s time we begin to go to them and simply show up where their attention already is fixed. Social media has the infrastructure, they’ve got the audience and, most importantly, they have the attention. All we need to do is dive right in. If you liked this video, make sure you hit the like button below and definitely subscribe to the Pro Church Tools channel. We post new videos like this every single week, helping your church seize the 167 hours beyond your Sunday service. If you’ve questions or comments, leave a comment below. I’d love to hear from you. Thanks for watching and I’ll see you next time.



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