What's in this session?

  • Why repurposing your messages is so important (14:48)
  • #1: Messages to blogs (17:13)
  • #2: Messages to quotes(19:31)
  • #3: Messages to videos(20:49)
  • #4: Messages to podcast(23:28)
  • #5: Messages to small group curriculums (26:44)
  • #6: Messages to free resources (lead magnets)(27:55)
  • #7: Messages to book (38:07)

Show notes and resources

3 Instant Takeaways

    1. On average pastors spend 9.5 hours per week creating their Sunday sermon. With so much time invested it is important that each sermon is used to its full capacity. Repurposing sermon content can extend the life and reach of each sermon.
    2. Blog your points one at a time. When you’re building blogposts around your sermon, break it down into your major points and blog each one separately. This will keep the posts readable by keeping the length manageable and provides content for multiple posts instead of just one.
    3. Repurpose well. Each platform has its own unique set of rules and expectations. Make sure you are adapting your content to fit the context where you’re posting it. Make it valuable that platform’s distinct audience.

Free Bonus: Click here to download The Church Announcements Script Bundle – this free download includes 8 pre-written announcement scripts that you can swipe and start using in your church

The Transcript

Brady Shearer: [00:00:01] This is the pro church podcast session number 173. Seven Ways to repurpose your sermons with Justin Trapp. Well Hey there Pro Church Nation and welcome to the pro church podcast. You’re now part of a small group of pioneering churches doing everything we can to seize the 167 hours beyond our Sunday services. Why? Because we’re living through the biggest communication shift in the last 500 years. And what got us here won’t get us there. I’m Brady, your host. This is session number 173 and you can find the show notes for this session at pro church tools dot com slash 173. In this session of the podcast we’re joined by Justin Trapp talking about seven ways to repurpose your sermons. So let’s do it. Welcome back to another session of the pro church podcast My name is Brady. I’m your host. Thanks so much for joining us. We like to start off each and every session of the pro church podcast by sharing with you a protip or a practical tool that you can begin using in your ministry or church right away and as we prepare here at pro church tools for a yet to be released, exciting project that’s coming in Q4 of 2017. We’ve been doing a lot of shooting video and that means that I have been picking up my Ursa mini pro 4.6 K more frequently than I have been in the last couple of months and shooting a ton of stuff. And so what I’ve been doing, especially over on my Instagram account, at Brady Sherer on Instagram is releasing a ton of cinematography and videography tips and one of them specifically, actually most of them, apply to lighting. Lighting is the most important part of the visual of your video. Okay like when it comes to making your videos look great. More importantly than Bit Rate, Kodak, resolution, sharpness, depth of field. Any of these things. Color grading. The most important part is the lighting that you’re working with. Now. Cinematic lighting can be very expensive when you look at big productions and you look at the lights they’re using. You know it’s not uncommon for these lights to cost each 10 20 30 40 50 thousand dollars and these lights are rented normally from rental places because no one wants to buy a light like that and so they rent them out as needed. You’ve got professional lighting people who know exactly what they’re doing. That’s not the type of stuff that our churches are going to be operating in at least not very likely and so on a day to day basis we’ve got to find ways to capture great visuals using lighting that’s available to us. And one of the best ways to do this is to use free lighting. Lighting that is natural. You know a movie like The Revenant shot 100 percent in natural light where it’s actually not. It’s perhaps not easier to do this because you have to know what you’re doing but it is much more affordable. And I would actually say it is easier because you don’t have to lug around a ton of lights and have an expert lighting person that knows what they’re doing. All you need to do is learn how to manipulate and use natural light as is and one of my favorite ways of doing this is shooting indoors with a single window as the main light in your scene. OK. If you go to the @Bradyshearer Instagram account you can scroll back you know through a little while. I posted an image that shared a scene like this. The date that I posted this was one week ago. But what does that mean. OK I guess it was July the 17th. July 17th of 2017 I posted this. There’s three different images. And basically this is one of my favorite ways of lighting because it is so terribly simple. So here’s what I’ll do. A walk into a room and I’ll turn off all of the lights in the room. Okay I do not want any artificial lighting especially because the lights in most homes, the color temperature that would clash with the lighting coming in through the windows, so we definitely don’t want this. So I turn off all the lights in the room and then second. I’ll just use the light shining through the main window as the only light in the scene. Sometimes I use it as a backlight, sometimes a key light but basically that’s all there is when it comes to lighting. And what this does is it creates a wildly simple and yet cinematic lighting within the scene and the reason that it’s so cinematic is because there’s a lot of contrast that happens because of this. You only have one light. Right and so if it’s operating as a backlight as it is in the scene that I posted on an Instagram post a week ago, July the 17th, it’s operating as a backlight. And so you’ve got these people that are in this shot and in this shot there’s a group of people playing a board game in a living room okay. And so think of the window light as behind them. And so they’re all kind of like somewhat silhouette but not entirely. Because I colour graded it. I bring up the shadows to show the detail in the people’s faces and it’s just very cinematic because of the contrast there’s dark and there’s light. It looks great. It’s 100 percent free and it’s super simple, so try this next time you’re shooting indoors. OK. Turn off all the lights. Find a single window that you can use as the single source of light in your scene and expose for that window and use that as the main lighting source. Now obviously the bigger the window is the easier it is to light your scene. We do this all the time when it comes to shooting in the pro church tools offices. We have an entire wall that’s only Windows. Right now I’m recording next to a full wall that is twice the size of me, the height of me maybe three times, and it’s just all windows that creates a really stunning effect when it comes to lighting because there’s so much light to work with. The smaller the window that you have the less light you’re going to be working with. But also the more contrast you going to introduce into your scene most likely because the less light that you have to work with, the more you’re going to have darker areas which means more contrast which means more emotion, more cinematic feel it’ss just going to be that much more gritty. So that’s something to consider as well. But try this out let me know what you think. It’s one of my absolute favorite ways to film indoors. I’m going to be doing it today for three different shoots we’re going to be going to one of our employees kitchens because he has a couple of windows in there that are positioned near the places in the kitchen that we want to shoot. We’re going to just shoot with those windows as the only source of lighting 100 present free, insanely simple, and it creates a cinematic look. So give it a shot. And let me know what you think. With that being said it’s time for our interview today and this one comes from Justin Trapp. He’s joining us for the second time. Last time Justin joined us couple of years ago on the pro church podcast session number 34. So he’s back again and we’re talking about seven ways to repurpose your sermon so I’m not going to give away the seven ways here but we start off by talking about why repurposing your messages is so important and this big advantage that our churches have. Because we’re producing content every single week and content is the source of reaching people nowadays especially when you can turn that into digital content and distribute it and syndicate it online. If you are a real estate agent, if you are a plumber, you’ve got to do your job and consider creating content and managing your web site and doing all those things, well our churches organizations. Our industry is built around a weekly experience where we create content, a message, music, announcements. So we’ve got a lot going for us. How do we take that content and repurpose it? Not just rebroadcast it and like share it in the exact same way but take the content and repurpose it for a variety of different mediums. Seven different mediums in this case. So with that being said I’ll be back in just a moment with my interview with Justin Trapp. Well hey there Pro Church Nation and welcome back to another session of the pro church podcast. Today we are joined by a buddy of mine, Justin Trapp. Justin welcome to the show.

Justin Trapp: [00:07:41] Brady thank you for having me. It’s good to be here.

Brady Shearer: [00:07:44] This is your second time coming on the pro church podcast. But the last time was way back in 2014. November of 2014, so it’s been almost three years. You joined us in the 34th session of the pro church podcast pro church tools dot com slash 0 3 4 if you want to hear Justin’s first time around. On that session we talked about six steps to planning a sermon series. So that was like three years ago so I’m thinking there’s a pretty significant part Pro church nation that may not yet be familiar with you so tell us a little bit about yourself, what you’re up to.

Justin Trapp: [00:08:14] Yes so that was actually one month after we had launched a company I own called ministry pass. And so I was right and new to the game with ministry pass when we last talked on the podcast and what ministry pass is for those of you that don’t know ministry pass we’re essentially a sermon series company. We create digital resources for churches primarily under 300, So if you’re a bi vocational pastor, you’re a solo pastor, you’re the only pastor on staff and maybe you’re a volunteer pastor. You utilize our resources to help you save time in the areas of planning, preaching and promotion and then of course we do have a lot of people from pro church nation that have utilized ministry pass as well they’re a designer, they’re a media professional and they’re like you know I just I want the base you know the graphics that help save me time because I’ve got a multitude of other responsibilities at our church and so we see designers use the site as well so that’s ministry pass in a nutshell. We have about 500 sermons series on the side and another close to a thousand media bundles, graphics, events, announcement slides and all of that.

Brady Shearer: [00:09:21] Very cool. And you said the last time you came on the show was when you were launching something and your back again. We were going to save this till the end, but you’re back again coincidentally. It’s not actually a coincidence at all. That’s the reason that we schedule it at this time. But you’re back again launching something out. Tell us a little bit about that.

Justin Trapp: [00:09:37] Isn’t it ironic? Yes. Because of the success of ministry pass our e-mail list grew and you’ve grown your e-mail list and your audience. I love doing surveys. You know anytime you have an e-mail list of 40 or 50 thousand church leaders you can send out a survey and get really good analytical data from your audience about their habits, their pain points, what they need. And so we started sending out surveys the last two years and we started learning more and more about pastors. You know I was a pastor myself. So I already knew a lot. Already you know boots on the ground, in the trenches experience, but you get to see trends and patterns and movements on a grander scale. And it was very valuable. And so one of the things that we learned is that while there has been great advances in Bible research, you know Logos and Bob Pritchet they’ve done a phenomenal job of for the better part of 25 years in the in the category of Bible research and in studies and Bible studies. You also have great improvements in Bible reading so like youversion. There’s been tremendous advances in technology and a lot of these different areas. But the one area that has remained largely untouched is the process of writing a sermon. And in fact most guys, 84 percent of pastors, write their sermons in Microsoft Word or Pages. 4 percent Evernote. 5 percent Google Docs and then the other hand full write them out physically on a notepad like analog, old school style.

Brady Shearer: [00:11:13] Microsoft Word?!

Justin Trapp: [00:11:15] Yeah. 84 percent!

Brady Shearer: [00:11:18] I mean, I’m sure works just as good as any other. It’s just interesting I suppose.

Justin Trapp: [00:11:22] You know it gets the job done and it’s like a 15 year old habit for a lot of guys. And while Microsoft Word does 10000 things, none of them are specific to Sermon writing. Building a sermon. Building a message every week. And so we thought there was an opportunity to better the process of writing a sermon via technology. There’s been all these advances in research, in Bible reading, and Bible apps. But we thought it’s time that somebody created something that helps pastors write sermons quicker, more efficient and more effective and so we did that. We’ve been developing it since November of 2016 and we actually just launched our Kickstarter for it this morning. So yeah, yeah we’re excited. It’s called Sermonary, and it is essentially a sermon building platform where guys can create, build their messages, save their messages. There is a dashboard where all of your sermon series and your previous messages are. There’s also a marketplace for you if you’d like some resources, if you would like some help, you can get that as well and so we’re pretty excited about it. There’s also a podium mode so you build your message and then you go into podium mode. And about 44 percent of pastors will use like a tablet, an iPad, smart tablet, or whatever to present their message. And so you can use that or your laptop to go into a sort of presentation mode for your notes.

Brady Shearer: [00:12:48] Amazing. It’s interesting. I was thinking about how we’ve done, how so many tools exist. When it comes to project management. You’ve got a base camp, you’ve got Trello, you’ve got Asana.

Justin Trapp: [00:13:02] Slack.

Brady Shearer: [00:13:03] Slack there’s so many ones and we all use these so that we can like manage like a project, even if we’re the only ones that are working on it. Like okay I’m making a video, what stage am I in and I got to move this card over here. And yet there’s nothing, you’re right, for sermons and so I love this idea and I think that it is fun. What have your thoughts been about software so far Justin in that process?

Justin Trapp: [00:13:23] You know it’s been a fun process. One thing that I did not. We’ve never developed software before we’ve always developed products and so it’s interesting when you’re developing, and you know this with nucleus, that there’s sort of this trickle down effect like we think in terms of features, like oh it be cool to have this button or this thing here but there are so many implications from a development standpoint and you know you run to the developer with an idea and they’re like, woah woah wait. But it has this cause and effect in these other areas and so it was a learning experience for us and myself and our team. We felt like we did it right. We took the slow approach. We’ve been in development now for what is it? You know six to seven months, maybe closer to eight when it’s all said and done and it will continue to develop. You know we’ve already got version 2 of Sermonary planned out and version 1 hasn’t even come out yet. And I know you’ve probably experienced the same thing with nucleus, people asking for certain features and wanting certain features and you going yeah. We have those planned, they’re already in the queue. We just needed to be able to get to market with version 1 to prove that you know this is actually a legitimate concept so that’s where we’re at with it.

Brady Shearer: [00:14:35] Perfect and I mean sermonary is all about helping you improve the efficiency and workflow of writing your sermons and we’re here to help on this session of the podcast talking about repurposing your sermons. Justin’s here to talk about seven ways to repurpose your sermons and so let’s transition into that good stuff Justin. I’m going to pass it over to you and you can kind of like take it away as we walk through it bit by bit. I do want to kind of like preface this overarching idea of repurposing sermons first?

Justin Trapp: [00:14:59] Yeah yeah. So the reason why we’re even … the why behind this is you know pastors spend, on average, nine and a half hours every week preparing a message. Now that’s the average. Some guys aren’t able to spend more. A lot of bi vocational guys spend less time. Then you have some of your pastors at large to mega sized churches that spend upwards of 25 30 hours per week but the average is 9 1/2 hours every single week with you know three quarters of pastors preaching 40 times or more a year. This is you know a big hurdle a big endeavor for every church leader every week. And you know 9 1/2 hours that’s actually more time than the average adult spends eating their meals in a given week. So pastors are spending more time preparing a sermon than they are eating their meals and so it’s a big investment on time. Every week it’s a big chunk out of their week and a lot of times, and what we’ve seen, especially with you know some of our audience with church is under 300 the sermon. All this time is invested into the sermon and then the pastor preaches it. And that’s really sort of where the sermon ends in a lot of ways. And so what we like to do is say hey take take that big chunk of time that you’ve invested already and repurpose that sermon into a bunch of different other areas. I have seven here for us that you can actually get some more seeds planted if you will because let’s be honest the return on investment. In some ways is very intangible it’s hard to track, it’s hard to measure, the return on investment per se spiritually might not come for weeks. It might not come for months. Honestly it might not come for years or a decade or more. So a message someone heard, it planted a seed and they you know didn’t really choose to act on that or something happened in life later in life and they recall that sermon so you never know what God’s up to and the Holy Spirit’s doing. But you know that’s sort of those things are out of our control. So I do want to talk about some things that are in our control where we can plant essentially seeds digitally. And so the first one is, if you’re going to write a sermon, most sermons in fact it’s like 40 percent of pastors they use a three point traditional method. So they’re gonna preach it on Grace. They’re going to have three points about grace that week. And so what you can do is you can go to rev dot com. I’m sure your audience has heard about Rev. What you can do you can upload an audio file of your sermon and they will. Someone will physically transcribe it and send it back to you in a Word doc your sermon. And then what you can do with that is you can take that transcript and you can use those for blogs for the next week and so if you’re a pastor and you you preach grace and you have three points, you have three blogs for that week related to your message. And so it’s just another way that the people in your church, people in your community, can see an extension of that message beyond the pulpit. And I think that this is one of the easiest things that pastors can do. It’s one of the, it is relatively cheap too. Where a pastor can get blog post for every sermon at least three, especially if you preach with multiple points. That’s my first thing.

Brady Shearer: [00:18:27] So number one messages to blogs. You can use something like Rev. Rev charges a dollar a minute. So if you’ve got a 30 minute message it will cost you $30 to have it transcribed. They do tremendous work. It’s 99 percent perfect. And this is something that we do as well, I just want to jump in Justin, to say that we do this with my video scripts. So we’re releasing you know two new videos every single week. There are about three to four minutes in length. 700 to 1000 words in length. I already had the script for that, what we do is actually send that off to a copy editor who takes it and then repurposes it into a full article because I know that some people would prefer to watch a three to four minute video. Some people would prefer to kind of skim through a 700 word article. And so we take it and we want to give the best of both worlds whether you’re a video watcher or an article reader. We want to get that same content and so this is something that we do every single week at Pro Church Tools.

Justin Trapp: [00:19:17] Yeah. And you know converting one sermon into a blog post would just be too long and just you know be like thirty five hundred, four thousand words, probably even more. You don’t want to do that. That’s why you want to break it up. The other thing you could do is you could take that transcript from Rev.com. This brings me to the second point. You can use brief quotes and verses as social media messages, social media images. You can use Canva. Liveswap. All these other you know platforms to create really quick and easy social images using your quotes and verses from your message. And you’ve already paid for the transcript right. You paid for your blog post so you can just take that same transcript. And you can pull out the interesting quotes, the one liners, the big ideas, the powerful moments. If there is a phrase or something that you said, you could repurpose those and post those out every day that week and in fact you can also, I mean it doesn’t even have to go through Rev to be honest Brady, you can have somebody in your audience, your staff members, a volunteer. It could be anybody for that matter and they can just listen to your message and just proactively take notes, just like a blogger would at a conference. We’ve seen all these guys do they’ll blog you know 900 quotes from Catalyst conference whatever. People, somebody could do the same thing at your church and then you could just take that and repurpose that with images and quotes and stuff and text posts online as well. And that’s free. That just takes time and effort. But that’s a second thing.

Justin Trapp: [00:20:48] The third thing is you know pretty expectable is using video. Number three is using video. And what I would say is, if you are able to record your sermons and have a video, doesn’t have to be phenomenal. You know production quality and Brady I know you’ve had podcasts and posts and things that you could probably speak to specifically right here on how they could get good video on the cheap for this number. This third point here. And so if you want to hop in and share where they could get that, that would be great.

Brady Shearer: [00:21:21] Well just as an aside we’ve been talking a lot within all of our content about just the democratization of video and how that snap chat and Instagram stories have kind of turned us very accustomed into not seeing super high quality video and so something as simple as a Facebook Live or you’re just holding up your phone or on an Instagram story or any type of vertical video that you put on Facebook. That’s perfectly acceptable now like you’ve got it in your pocket in your mobile device. We are now very used to seeing these videos. You know especially younger people. It’s almost we watch more videos that are vertical and short on a phone than anything else. And so it’s totally ok to do that now. You can still go to the professional route. You know we do a hybrid at Pro Church Tools. we do some that are with our you know two camera setup with our perfect lighting and we do a ton that are just me on my mobile device so either way.

Justin Trapp: [00:22:08] You know that’s a great point. You know there’s a case study that, actually met this church staff and this team and they told me how they were utilizing videos from the sermon every week and it was their most engaged thing that their church did on social media and so what they would do is actually a Mega Cowboy Church here in Texas. It’s like a church of like three or four thousand Cowboys and the pastor is a great storyteller. And so what they would do is anytime he told a personal story, any time he would have some sort of like illustration, or anytime he would like to share a parable, or break down you know a Bible story, they would use that sort of snippet. Two to three, maybe four minutes of video and they would post that on social media on Facebook and they would get tremendous organic engagement and organic reach without having to boost or pay for anything. And it is because you know people are attracted to story. Obviously Jesus used. I saw you had this quote one time, it’s like 34 or 35 percent of all Jesus words were spent telling stories. And so I think if you can incorporate story into repurposing your sermon, the story aspect of your sermon, you’re going to get a lot of traction out of that. Especially as you repurpose content for social media.

Brady Shearer: [00:23:25] Perfect. I love it.

Justin Trapp: [00:23:27] Number four is something you know all about but it’s create a podcast. I think this is probably you know something that’s been around for a while. But if you’re a church and you’re not utilizing a podcast for messaging, for your sermons, I think you’re missing out. And there are some ways that you can do this so you don’t have to post your entire message, you can post like you do with video, you can post snippets. I know some podcasts that I subscribe to it’s like five minute marketing makeover, it’s like a five minute podcast. They’re really great so you could break out your podcast over a week which creates a little bit more work instead of just you know a straight RSS feed from your full sermon audio to the podcast but that can be a way that you can create more content in another channel from your one sermon. You can break that over a week or just post you know Monday morning the Sunday morning message. Brady do you have anything to say because your podcast is your wheelhouse here at pro church tools.

Brady Shearer: [00:24:25] Podcasts are growing every single year and they are on the cusp I would say of like that tipping point to becoming entirely mainstream, if they haven’t already. You know in the last couple of years we’ve seen these main . . . these these big podcast series whether it be Serial or S-town or you know and then they go viral and really everyone starts listening to them. It’s not just the podcast world but the whole world starts to pay attention and so I think podcasting is one of the best things to get into and I’m all about you know extending into a variety of different media. You know you want to do things well before you move you know into other platforms like go deep on a single platform before going wide. And that’s why you know one thing I’d say throughout all of this repurposing stuff is that you need to repurpose well you know you can’t just like take something throw it into a podcast and be like look we did podcasting. You know as someone who’s a podcaster and Justin who’s a podcaster as well himself now. That does not work and Christianity and the spirituality section category of the apple podcast is the most crowded one. It gets thousands of new ones launching every single month and so you’ve got to consider OK we’ve got great content but how are we going to make ourselves just a little bit different and make this valuable to people that are listening.

Justin Trapp: [00:25:38] Yeah. No I absolutely agree. Especially in the church world we have this gravitational pull to do what’s cheapest and quickest and easiest and if we’re going to put out the message of Jesus, the greatest message in the history of the world, let’s do it justice. Let’s bring excellence to that media and let’s bring excellence to that channel. One of the things that we did, I just talked about not doing cheap. We actually experimented. Fiverr.com. You can go on and find a narrator and create like an audio narration of your podcast intro. We did that and we were very happy. We hired two people it cost $5. We paid $15 for the acceleration charge so we got it back the same day. We ended up going with my intro instead. It just felt a little bit more natural and so you may end up doing that but you can get a really good, high quality intro with music. I found out about soundstripe through you Brady so that’s a little tip, you can use soundstripe. Hire somebody on fiverr and you’ve got a nice little intro and outro for your church podcast for relatively under $100 and that’s a great way. Number five is. You can take your notes so if you know you can have somebody sit in. You can, if you’re the pastor, you can share your notes with your team or if you’re on staff somewhere. Ask your pastor for his notes and then you can convert those into like a small group study and most churches utilize small groups now. I think that it’s a very much a common thing. If your church is not doing small groups I think it’s sort of you’re an outlier now. But it’s a wonderful thing to take – hear what you’re on Sunday morning, what the pastor’s preaching and then sort of break that down and talk how it personally impacts you weekly with your community groups, your small groups, connect groups. And so that’s another way that you can repurpose your pastor’s content. The sermon. Whether it be through rev dot com taking those and just repurposing that, simplifying it. What you’re doing with this is just creating questions really. Instead of your pastor’s talking and he’s preaching from the point of like having answers and truth and what you can do is just turn around those truth and those answer type sentences and create questions out of them to foster and encourage dialogue with your community group. And so that’s one of the things that you can do. The sixth thing that you can do is I think is one of my favorite to be honest Brady. I think it is my favorite. I’ll give you a little back story. So in business, pro church does this you’re familiar we could we could geek out on this digital marketing tactics but businesses all across. If you’re on Facebook you see an ad pop up on your News Feed and it’s like hey we’re going to give you this free resource or this five free resources or this free PDF or whatever, free video series in exchange for your e-mail address. And what businesses do is they say hey if you signed up for a free resource about how to increase your vertical jump because I met a guy who has a YouTube channel he makes millions of dollars teaching how to increase your vertical jump. So he has these free resources well. If you go to his Web site and you give him your email address, he knows you’re a person that cares about increasing your vertical jump for basketball. So what he can do is he can sort of send you e-mail messages, email campaigns that are all about increasing your vertical jump in hopes of warming you, gaining your trust, and then in the end you purchase a product from him, that would be the end goal. I think churches have a huge missed opportunity. In fact Brady one morning I googled churches Spring, Texas which is where I’m from. And I spent the better part of two hours combing through tons of church websites and I thought why doesn’t the Church do this? This is a tactic to gain trust to nurture someone who’s never been, who’s never been to your church, who’s never been a customer if you’re a business. This is the way that businesses do it. It’s very common now but for some reason the Church doesn’t do it. We wait till someone shows up to try to nurture them. But there’s this sort of warming period that happens when people haven’t been to your church. And so I googled churches Spring, Texas which is where I’m from and I visited 54 Web sites. And 0, 0 had something like this that was sort of a lead magnet or a way to try to connect with someone digitally before they ever show up physically. Two of those churches had like sign up for our newsletter, which basically means nothing. So then I went and look at mega-churches like well-known churches I don’t want to name their names. And there was only one church that was utilizing this tactic. It was actually Hillsong Church in Australia and that was the only one. And here’s where I’m getting at. So you can take your sermon series like let’s say you’re a pastor and you just did a sermon series, a four week series on doubt. So what you could do is you could convert that you could take your rev dot com transcript or someone else in your church or someone on staff could take that series content, your pastor’s notes and convert that into a sort of a devotional series on doubt or an e-book if you will. Whatever you want to call it. You post that on your home page somewhere it’s like it’s a lead magnet, it’s an opt in thing. Everyone’s familiar with this. I think at this point. And what you’ve done is you’ve identified, hey this person gave us their e-mail address because they have doubts about God or their relationship with God. And they are curious. They want to know more. They want answers. And so then you can actually reach out, back out to them with a series of automated sequences or manual sequences over time and you can encourage them, you can send them content related to that subject matter. And so what you’ve done is you’ve built trust as a church, you’ve built trust as a pastor before they ever showed up physically through the four walls of your church. And I think this is a huge missed opportunity. Probably one of the biggest opportunities for churches today is to be able to leverage your website as a way to initiate that digital connection, to build trust. And so you can take your sermon series and convert it into a devotional series so if it’s four weeks on doubt. It can be like a seven day devotional series on doubt or you could do a point just like we talked about earlier in the first thing about blogs. You can do one blog point or one point is a day so it could be any sort of. Whatever make sense for your context and for the eBook. I think it’s a big missed opportunity and then it doesn’t even just have to be sermons, and I know this is what we’re talking about. But it could be something as simple as five Bible stories to share with your kids. So now if someone gives you their e-mail address you know they’re a parent and they want to teach their children about God. So then you can send them messages from the children’s ministry about events, introducing the kids pastors because that’s a big deal right when parents are dropping off their kids. They want to know who’s watching their kids , who’s teaching their kids. It’s a big deal and you know as a parent you know Brady we both have little ones and that has impacted my life more than I ever dreamed it would be. So I’m rabbit trail here for the sake of lead magnets but I think everyone gets my point. A sermon is so much time invested, we can take that time and leverage it in other channels with other uses to connect with people not just physically but digitally so that that we build trust with them and they show up a lot sooner at our church. And so that’s the sixth thing. Brady do you have anything to add because I sort of talked about business there as well as the sermon aspect but.

Brady Shearer: [00:33:23] Well you mentioned that you spent a significant amount of time on that point and I think it’s warranted because it’s probably on this list so far the most unfamiliar and non used way of repurposing your sermon. And I mean we talk a lot about finding the intersection between what your church can offer of value to somebody and what your church is already equipped to help someone with. And that really is the intersection that you want to look for when it comes to creating great content on social and creating lead magnets, you know creating that top of the funnel option for people to connect to your church and like Justin mentioned this is one of those things that you can do before someone ever attends your church or after they’ve attended once. But haven’t yet returned a second time. We’re seeing people attend church less and less and less. The entire entity of pro church tools exists to help you seize the hundred and sixty seven hours beyond your service cause people are coming less. Their attention there is diminishing. And so we want to be able to reach people in other ways and you’re going to have to be able to wrap your mind around and just be OK with the fact that people aren’t going to just be like sees something they just come to church and then just simple as that. It’s going to be this long process. There’s this spectrum and you never know where they’re at in the spectrum but you want them to be continually moving towards your church closer to becoming a fully integrated member, closer to attending for a second time, closer to attending for a very first time. And one of the best ways that you can do this especially because we are being equipped with social is to offer value to churches, sorry that’s churches, you’re the church. Don’t offer value to other churches probably not worth your time. Offer value to an individual. And so what can you offer of value? Three things that we talked about just you know on Instagram not too long ago was marriage, parenting and finances. These are three topics that your church should post more about on social. Create a lead magnet over one of these three things. There are three things that almost everybody cares about and churches and walking with Jesus and the Bible speak particularly well on. And we can help people with those things. If you want to get even deeper when it comes to the core emotions and driving forces in life. Hope, purpose and community. These are three things that the church can help with. Things that everybody wants and the church is equipped to help with. And this is going to be so much more impactful than being like we’ve got this new sermon series called Grave Digger. Come see it. What does that do? Nobody cares about that. I don’t even know, what does he mean grave digger I don’t care about that. Give me something of value and find something that your church can already help with. Look for that intersection and that’s really the starting point for this top of the funnel lead magnet idea.

Justin Trapp: [00:35:56] Yeah and one of the things you can do to you know this is just another quick idea, especially in the summertime you could create there’s a lot of movement happening. You know people are moving, they’re selling their homes, buying new homes, moving into the community. You could create a community guide – 10 family – the top 10 best things to do in Spring Texas for the family. It could be anything from restaurants to churches to parks to whatever. And you know if someone downloads that they’re brand new to the community so you know how you need to talk to them and your follow up sequences. The other thing I just wanted, the last thing on the sixth point Brady that I want to say is, you know growing up in church and even in seminary you know one of the things they talked about a lot or emphasized was like the sort of revolving door of people that don’t come back to your church or that leave once they do. They sort of associate that as like one of the biggest problems. And I actually think the biggest problems for us as churches, one of the biggest problems, is getting people in the doors in the first place. You know in the business world they teach us the hardest dollar to get from somebody is the first dollar. And once you get the first dollar it’s easier to get people to buy other things from you because there’s a transaction that has happened and through that transaction someone delivered on what they promised or at least hopefully if you’re a business and because of that trust was built and it breeds this environment for future transactions to happen. And so I think what we need to do as churches is to remember that there is this sort of process there’s sort of this nurture, warming period that happens that needs to happen really before someone ever steps foot in your doors. I know churches we have follow up programs and systems. And I think those are great I’m not trying to diminish those but I think there’s a whole nother world. You know this is like this you know stranger things under-world, the pre-church attendance type of thing that we don’t really think about a lot of time and so this one specific thing right here can be something that can really catapult your digital reach as far as connecting with people before they ever show up. That’s really what I’m trying to say.

Brady Shearer: [00:37:58] It’s a long term strategy. It is entirely effective and I think it is one of the best things the church should start trying out.

Justin Trapp: [00:38:06] I totally agree. And then lastly the seventh thing on how you can repurpose your sermon content and I think this is actually the biggest one as far as the most effort on your part. Brady for the listener and for the church leader and it’s to write a book. So take your sermon series, especially if you preach on Grace for the last three years once a year you have essentially probably close to 12 weeks of content on Grace. Or if you’ve preached on marriage for the past three or four years and what you can do is there’s all kinds of companies. You can self-publish. There’s other companies that are sort of like you know self-publishing on steroids and you know publishing services like lucid books publishing or a sermon to book. I think it’s sermon to book dot com. Those guys what they’ll do is they’ll take your messages and they’ll help you edit it into a book and you’re saying why would I need a book Justin?. And here’s one of the things it can do for you. A book, you can actually when someone shows up to your church, you can give a book out to every first time guest. And if they read it they’re going to hear the heart of the pastor, they’re going to hear the heart of the church. Maybe it’s you know maybe it’s a topic on Grace and it’s something that they’ve needed here for a long time. The book can be this sort of deep dive on a subject because you’ve already spent. I mean really think about it. The pastor has a four week series on Grace. They’ve spent on average nine and a half hours. They’ve spent 40 hours. 40 hours. Of research and development on one topic. That’s a lot of work that’s already been done. You’re like half way to getting their first draft on a book in a lot of ways and so a book can be great because it builds trust. People hear your voice. I know a pastor that he did this recently he said it’s been incredible because people that have you know read the book or he’s given it to has said you know I would have never known all these things about you and about the church if I hadn’t read the book because a lot of times in you know our services we have what an hour and 10 minutes. A lot of times and you get to cram everything in. You got to be real efficient so you don’t get to hear a lot of the backstory on the church. A lot of the backstory on the pastor or the pastors if you will. And so a book can be a great way. It’s going to be the most expensive thing on this list and is probably going to be the most, you know requires the biggest effort from you and your team but it also can be a really long play as well that can help sort of close that trust gap on new visitors and people in your church and it really can be a catalyst to infuse culture. You know there’s a pastor here locally. It’s called church project. He wrote a book called The Church project on their whole system and how they’ve done it and they’ve really had like a minimalist approach to church, and the church is exploding and growing like crazy. And this book is going to serve as basically the first thing that anybody gets when they’re a first time guest. You know they go to a small group and they’re new whatever. They’ll get this book and it’ll be a tool that the church can use to sort of I don’t know if indoctrinate’s the right word but really communicate the essence and the culture of the church or about a particular topic through the pastor’s voice. So those are the seven things. Blog your points one at a time. You can use quotes and verses as social media images and posts. Use video. You can create a podcast and there’s a few different ways you can do that. Turn your sermon into a small group discussion questions so I know some churches already do that. 6 My favorite is take your sermon and your sermon series and create devotional content or a lead magnet if you will that people care about that they can in turn give you their email address so that you can follow up with them relevant to that first interaction and then the seventh thing is write a book. Take your sermon series you can do it yourself or you can have somebody else partner with you to do it. There’s a lot of services out there but I think we’ve spent so much time on a sermon. I think let’s be intentional about how to repurpose it because we’ve already done the hard work let’s just do a little extra work and reap some more rewards. Plant some more seeds digitally if you will.

Brady Shearer: [00:42:13] I love it. So we’ve got seven ways to repurpose your sermon. Do you wanna quickly go over each of the seven. We’ll have them in the show notes Justin, but just do a quick recap.

Justin Trapp: [00:42:23] Sure. So number one is blog your points one at a time. So if you preach a three point message on doubt have three blog posts created from rev dot com or have someone transcribe it for you or from your notes that week. Number two would be to have someone listen in or you can use rev dot comm transcript as well on quotes, interesting things you said, statements, and or verses that you can then turn and convert those into social media images using Canva, live swap or any of those types of platforms. Number three would be video. I know reference the Cowboy Church that they would always create two to three minute videos highlighting a story that the pastor told like a personal story or an illustration or if he was sharing a parable and it as he’s telling that story out they got huge tremendous engagement from that because it’s you know people love stories. Number four would be turn your sermon audio into a podcast or even break it up, edit it into segments and have multiple shorter podcasts. Number five would be to turn your messages into small group curriculum. Really. Questions taking the truths and the answers from the sermon and converting those into questions that people can talk about how that impacts them personally in your community groups. Number six is to create devotional series from your sermon series or a sermon itself. We have five points on a sermon you have five devotions series. You can have some scriptures to go with that. That’s really easy I think is one of the easiest things you can do if your pastor or your church, and then the seventh is the biggest one I think requiring the most effort and money but it can be one that pays off in the long run is to take your sermon series or if you’ve had you know 15 messages over the past four years on grace to create a book out of them. Write a book you’ve already done all the hard work. You know if you spent – you have 12 sermons on grace you have you know a hundred and twenty hours essentially of research and development on that particular topic you’re halfway to a book. And so I think those seven things if you can do three of these things Brady. If your church can do three of these things. I think you are well on your way to planting more seeds for the kingdom digitally and really getting your church out there on the social media platforms Facebook, Instagram, Twitter whatever makes sense for your context, snap chat, and then people I think you’re going to actually see an uptick in first time guests physically at your church because you’ve done these things here on the digital side.

Brady Shearer: [00:44:57] Love it. Great stuff Justin thanks for coming on and sharing so much helpful information. Before we sign off can you tell us a little bit more about sermonary if you piqued our interest at the top of the show How can we learn more about that and take the next steps in that respect?

Justin Trapp: [00:45:11] Sure. So we just launched a Kickstarter this morning. And so you can go to our Web site Sermonary.co and there’ll be links on there for the Kickstarter and aexplainer video. And we’re really excited. We think this is going to be an incredible tool. We’ve been in beta testing here with about 35 pastors and so you know we hope that the feedback would be as positive as it has been but to be honest Brady the beta testers have really far surpassed our expectations. Everyone said you know what this is you know I’ve had to learn a new way to write my sermon but it’s actually helped me and saved me a ton of time because they’re no longer having to start with a blank page on Microsoft Word. What’s unique about sermonary is we have a blocks builder if you will, so you can build your sermon block by block piece by piece. Come back to it later your blocks are there. You move your blocks and of course in our marketplace we have resources so if you buy a sermon series in the marketplace it actually comes with all the blocks sort of assembled, the framework and then you can add your own voice to that, you can end your own content, you can delete blocks, move them. And so that’s what makes sermonary unique. And so we’ve launched our Kickstarter today if you’d like to check that out. Go to sermonary.co and you can find out all the links and the info and see if that even interests you. But we’re excited. We think it’s going to be something that truly has an opportunity to change the way pastors write their sermons. And so we’re thrilled to have that opportunity.

Brady Shearer: [00:46:42] I love it! Sermonary.co So if you’re interested check it out. Support the Kickstarter see what’s up with that. I’ve got no doubt that what Justin and his team are up to good stuff. So thanks again Justin for coming on for your sophomoric session of the church podcast. It’s been a blast.

Justin Trapp: [00:47:00] Yeah hopefully I don’t have the sophomore slump like most athletes.

Brady Shearer: [00:47:03] Well I don’t want to say. You’re right it was terrible Justin and you know I mean you might not even published this one. Just kidding of course.

Justin Trapp: [00:47:11] Thanks for having me I appreciate it.

Brady Shearer: [00:47:13] There you have it my interview with Justin Trapp breaking down seven ways to repurpose your sermons. Number one a message to blogs. Number two messages to quotes. Three messages to video. Number four messages to podcast. Number five messages to small group curriculum. Number six messages to free resources aka lead magnets. And finally number seven messages to books. A big thank you to Justin for coming on the show for a second time and sharing all that great information. Make sure you check out sermonary.co and all the links mentioned in this session of the podcast will be linked in the show notes at pro church tools Dot com slash 1 7 3. With that being said it is time for our review of the week this one comes from my home and native land of Canada from Gerrold pro 89 it has five stars. Brady has done a phenomenal job in creating pro church tools and his podcasts I try to make sure I can listen every week. It’s inspiring empowering and extremely practical and realistic. Every church in North America should really be listening to what Brady has to say. Thank you Gerald Pro 89 wherever you are coming from in the great nation of Canada. Thank you for listening. Thanks for being a part of pro church nation. If you have not yet subscribed to this podcast. Head over to pro church podcast dotcom. And you can hit subscribe. We publish three new sessions of the podcast every single week. Every Tuesday an interview session just like this one with a church leader or expert. Every Thursday a coaching podcast where I consult and coach with the Church real time and you get to listen into that conversation. And then finally every Saturday we release a new episode of the #AskBrady show four questions and answers questions from the people of pro church nation. Answers from me pertaining to church comm, church media, digital and everything in between. So three new episodes every single week make sure you are subscribed to pro church podcast dotcom. Subscribe on apple podcast. stitcher, soundcloud, google play, wherever you’re listening. Thanks so much for joining me on another session of the pro church podcast pro church nation. We love you so much. Talk to you again real soon.



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