A Proven Facebook Ads Strategy For Smaller Churches with Chris Abbott (PCP146)

With Facebook’s algorithm, churches are realizing that they need to advertise to be noticed. Chris joins us to talk about how even smaller churches can advertise affordably.

00:00
January 3rd, 2017

Chris Abbott is the president of CreativeChurchNetwork.com. He tested the waters of Facebook Ads for an event at his church that was phenomenally successful. He went on to create other successful Facebook ads for churches, and then he posted the results online. Intrigued by these good results, we invited Chris to share the details with Pro Church Nation.

What’s In This Session?

  • Why Facebook Ads is the most powerful ad platform of all time (11:45)
  • A $61 Facebook Ads strategy for a church of 100 people (13:50)
  • 4 key elements of a great Facebook Ad (16:30)
  • An overview of a successful Facebook Ads campaign (17:00)
  • A $515 Facebook Ads strategy for a church of 6,000 people (25:29)
  • Why Chris believes every church should be running Facebook Ads every week (29:54)
  • Tips & tricks for running ad campaigns on Facebook (35:31)
  • Mistakes to avoid on Facebook Ads (39:58)
  • A $750 Facebook Video Ads strategy for a church of 7,000 people (44:09)

Show Notes & Resources Mentioned

3 Instant Takeaways

    1. What’s the best thing to have in your Facebook Ad? An amazing graphic. Next, you need great ad copy. Don’t use Christian lingo in your copy, especially if you’re targeting your wider community. Create a laid-back, friendly feel to your ad and then link back to a custom landing page on your website built specifically for your ad.
    2. Should you use Facebook Ads just for special events? Chris says to think of Facebook Ads as invitations for people to join you at your weekly services. People like to be invited, so why not invite them to your regular meetings. Once again, direct them to a specific, welcoming landing page that mirrors your ad.
    3. Test before you run. To avoid wasting money on ads that don’t work, Chris suggests testing your ads first. Spend a small amount of money on some test ads and then track your metrics to see how successful they’ve been.