A Proven Facebook Ads Strategy For Smaller Churches with Chris Abbott (PCP146)

With Facebook’s algorithm, churches are realizing that they need to advertise to be noticed. Chris joins us to talk about how even smaller churches can advertise affordably.

00:00
January 3rd, 2017

Chris Abbott is the president of CreativeChurchNetwork.com. He tested the waters of Facebook Ads for an event at his church that was phenomenally successful. He went on to create other successful Facebook ads for churches, and then he posted the results online. Intrigued by these good results, we invited Chris to share the details with Pro Church Nation.

What’s In This Session?

  • Why Facebook Ads is the most powerful ad platform of all time (11:45)
  • A $61 Facebook Ads strategy for a church of 100 people (13:50)
  • 4 key elements of a great Facebook Ad (16:30)
  • An overview of a successful Facebook Ads campaign (17:00)
  • A $515 Facebook Ads strategy for a church of 6,000 people (25:29)
  • Why Chris believes every church should be running Facebook Ads every week (29:54)
  • Tips & tricks for running ad campaigns on Facebook (35:31)
  • Mistakes to avoid on Facebook Ads (39:58)
  • A $750 Facebook Video Ads strategy for a church of 7,000 people (44:09)

Show Notes & Resources Mentioned

3 Instant Takeaways

    1. What’s the best thing to have in your Facebook Ad? An amazing graphic. Next, you need great ad copy. Don’t use Christian lingo in your copy, especially if you’re targeting your wider community. Create a laid-back, friendly feel to your ad and then link back to a custom landing page on your website built specifically for your ad.
    2. Should you use Facebook Ads just for special events? Chris says to think of Facebook Ads as invitations for people to join you at your weekly services. People like to be invited, so why not invite them to your regular meetings. Once again, direct them to a specific, welcoming landing page that mirrors your ad.
    3. Test before you run. To avoid wasting money on ads that don’t work, Chris suggests testing your ads first. Spend a small amount of money on some test ads and then track your metrics to see how successful they’ve been.
  • WaryAudienceMember

    The download strategy link only takes me to his twitter page, smart way to boost his impressions, but doesn’t offer the file :/

    • Roxanne Wiedemann

      I am so sorry about that! Here is the link you need: https://creativechurchnetwork.com/prochurch/ . I’ve also updated it in the post. 🙂

      • WaryAudienceMember

        Thank you Roxanne! Wow that was a speedy reply! I appreciate that ^_^

      • Kevin Rutledge

        I get an error when I try to use this link. Also, the website is kinda funny because when I tried to use twitter to contact them directly, the twitter button they have on their site is just generic twitter rather than their username.

        • Roxanne Wiedemann

          Hmm. I’m not sure Kevin. The page is still loading fine for me. Maybe try getting in touch with Chris directly through his twitter: https://twitter.com/theabbo

          • Kevin Rutledge

            Will do. The page loads, but when I put in the information I get “Invalid request. Please refresh previous page and try again.”

  • WaryAudienceMember

    Also the audio is really choppy 🙁

    • Roxanne Wiedemann

      Also – sorry about this – we had some internet problems during the initial recording. We have since worked with our internet provider to solve the problem, and we shouldn’t experience it going forward. 🙂

      • WaryAudienceMember

        *Like*

  • Lena Thompson

    When I attempt to sign-up to get the free pdf: How to Grow Your Church With Facebook Ads, I get this “Invalid request. Please refresh previous page and try again.”

    • Lena Thompson

      Got it on my Ipad. Thanks so much for the resource.

  • Luis

    on the website, interviesee’s voice is going in and out.

    • Roxanne Wiedemann

      Hi Luis – so sorry about this – we had some internet problems during the initial recording. We have since worked with our internet provider to solve the problem, and we shouldn’t experience it going forward. 🙂