3 Ways To Win On Google with Tyler Rominger (PCP143)

SEO is an important part of getting your church noticed. Tyler shares his tips on how to win on Google.

December 13th, 2016

Tyler Rominger, founder of MinistryWebsiteDesigns.com, helps thousands of churches design stunning and functional websites. He drops by with SEO info you’ve likely never heard for how to get your church noticed and win on Google.

What’s In This Session?

  • 3 ways to win on Google (9:50)
  • Making peace with Google’s disclaimer (12:41)
  • How to get nearly $480,000 of free ad money from Google every year (15:15)
  • 5 ways to optimize your localized maps results on Google (24:04)
  • Making gains in organic search (34:40)
  • Keeping up with the ever-changing world of SEO (39:14)

Show Notes & Resources Mentioned

3 Instant Takeaways

      1. Churches should leverage the Google ad-grant program for non profits. Google gives out a hefty amount of money for ad space to non-profits, which include churches. Take advantage of this and advertise your church. (If your church is worried about Google’s hiring equity disclaimer per se, keep in mind that hiring discrimination is already a civil liability in many places.)
      2. Link your local church to your governing denomination. If you list and link your church’s name, address and phone number on your denomination’s site, Google will respect your connection with what is likely a large, respected website — helping your SEO.
      3. Creating new content every week builds your site, which gives you domain authority. Domain authority is the number one organic way to win on Google. Google checks your site to see if it is stable, well organized, updated regularly, and populated with a ton of good content. If it is, your rank will improve.
  • Tyler, you talk about some very good points for churches and SEO. SEO is often the most overlooked and misunderstood topic for churches in their marketing strategy.

    Regarding Google Ad Grants, Google has a few items that churches must agree with, one of which is: “My organization does not discriminate on the basis of sexual orientation or gender identity in hiring/employment practices.” What is your take on this and how should churches work within these requirements of Google?

    • Jay Tickle

      He discusses that in the podcast. Around 12:41.

  • Jay Tickle

    Great podcast! One of the best.

    • Thanks Jay! Glad you like it! Feel free to hit me up if you have SEO questions!

  • Brian Bell

    Hi Guys, great stuff thanks so much. Tyler could you elaborate on the value of transcribing sermons for boosting SEO? At 17 min you suggest doing that for each sermon. Since it does cost money for getting that process done, trying to understand to ROI in terms of SEO.