Jonathan Malm drops by to share his brilliant idea to provide churches with cheap daily graphics at SundaySocial.tv so that we can post with confidence on our social media accounts. He answers the question of whether people would be annoyed if you posted everyday, and shares other pro tips for what and when to post on social media.
What’s In This Session?
- The most dangerous highway Brady ever drove on (and why it’s Jonathan’s fault) (8:52)
- Are you posting too much on social media? If you are, this is probably the problem… (12:05)
- The information age is over, now we’re in the experiential age (18:22)
- The type of social media content that drives the most engagement (21:47)
- How to improve an ordinary quote post (30:00)
- The future of Snapchat and Twitter (37:30)
Show Notes & Resources Mentioned
3 Instant Takeaways
- We’ve moved beyond the information age. We’re in the experience age. So create an experience on social media for people to be interactive with. Don’t just give info — or worse, endless info — about yourself. At the end of the day, frequent posts aren’t as important as fun posts.
- Ask questions on your social media account. Questions are great, but word them so that there is no wrong answer. On our church websites we don’t want anyone to look foolish or be too vulnerable. Here’s a good question: “What’s your favorite . . . something?” Open-ended answers with no barrier for entry invite people to engage.
- What is Jonathan’s favorite platform? Snapchat. Yes, it’s informal and not the best for business. But you can’t beat it for real connection with people. As well, it’s evolving as a depot for news and keeping up to date. Keep an eye on it.