Katie Allred is the Web Content Manager at Brentwood Baptist Church near Nashville, a growing church with six campuses. She’s watched video’s rise in prominence on social media, and believes Facebook Live is a great way to create accessible, human-scale media that runs in real time.
What’s In This Session?
- The advent of live streaming on social media (14:05)
- Using Facebook Live as an individual and as a church (16:05)
- Getting started on Facebook Live with your church (27:05)
- How Facebook Live is leveling the playing field when it comes to video (28:30)
- The #1 mistake churches are making with Facebook Live (33:03)
- 10 questions to ask on your social platforms (37:47)
Show Notes & Resources Mentioned
- Follow Katie on Twitter
- Find Katie on Instagram
- Church Communications Facebook Group
- 10 Questions To Ask Your Church’s Social Media Audience
3 Instant Takeaways
- There’s live stream and then there’s live stream. Why just live stream your services when you can live stream short teasers about the upcoming message, or your pastor checking in and engaging with the congregation. This kind of live stream is less of a time commitment for viewers. It’s accessible. And it’s a smart use of the medium.
- Yes, you can live stream with your phone. Katie says you don’t have to start out with expensive equipment. You can film your pastor speaking using the simplest of gear. Live streaming your services needs an investment in lighting, audio and software, but live streaming conversations can run more real and casual. Think Snapchat.
- Facebook provides so much for free. They have a built-in commenting system, a hosting platform, a captive audience, and native uploads. They’ve taken the work and the bugginess out of live streaming. So what are you waiting for?