Brady walks through the process of rebuilding Pro Church Academy and the Pro Church Tools front-end with Chad Kellough from the creative agency foTYPE. Get a behind-the-scenes look at architecting a web platform.
What’s In This Session?
- Brady’s struggles with working with a web agency (20:29)
- Why Brady was the nightmare client for Chad and his team (34:00)
- The awkward telephone conversation that decided the future of ProChurchTools.com (34:50)
- Rebuilding Pro Church Academy from scratch (36:00)
- How Brady became the dream client for Chad and his team.(41:30)
Show Notes & Resources Mentioned
- foTYPE.com (The agency that built the new ProChurchTools.com)
- Follow Chad Kellough on Twitter
3 Instant Takeaways
- The sparks from creative energy can ignite fires. Both Brady and Chad are passionate about excellence, which provided the fuel for building the new Pro Church Academy platform. When sparks fly on both sides, however, it can generate too much heat. Chad recommends both clients and creatives communicate well and often.
- Every choice constrains another choice. When you choose a certain feature, you automatically eliminate another feature. Chad says developers usually have to balance that fact, but were able to experiment a little more than usual with the latitude Brady gave them.
- Designers and developers: hang around past the birth into the nurturing phase. Chad encourages creatives to enjoy the launch and opening day of their projects, but to consider the rewards of updating, editing and fine tuning over the long haul.