What's in this session?
- When to begin planning for bigger services like Easter and Christmas (11:38)
- How to make up for lost time when you start planning later (12:55)
- Why it’s important to ask the question, “What do we want people to feel?" (18:46)
- Reverse engineering the creative process (28:07)
- The secret church organization that gives away the best creative ideas (30:15)
- Creativity is more about connections and less about discovery (33:42)
- The ‘Oh Crap’ moment (37:17)
- How to fix a drifting creative process (41:51)
- The contract and expand methodology that Church On The Move uses (44:36)
Show notes and resources
- Seeds Resources
- Follow Whit on Twitter
- Mommy Rhapsody by COTM
- The Grinch + Thriller by COTM
- Creativity, Inc. by Ed Catmull
- Smarter Faster Better by Charles Duhigg
3 Instant Takeaways
- Whitney says the arts team at Church on the Move doesn’t plan really far ahead. But they make up for that by focusing full-steam-ahead once they start a project. For their Easter service, for example, they might start preparing only 4-6 weeks in advance, and bring all their resources and attention to their idea during that time.
- Think about what is moving you in the moment. Creativity is best when it’s current and relevant, so whatever film or music is impacting you at the time is probably impacting others too. Asking yourself WHY that piece of art has weight might deconstruct why it will work for your project. Whitney says no idea is born fully formed — so don’t overlook the small ideas that can grow up to become something impactful.
- “It’s crap” quickly devolves to “I’m crap.” People at every level of artistic success go through the process where they doubt their work or themselves. Whitney encourages us that when problems arise, don’t panic or throw out the work — get back to your vision and find the way forward.
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