Tyler Smith, founder of TextinChurch.com wanted to create a time-saving, simple and intuitive tool for pastors to follow up with guests. He joins us to explain how this works and ways you can increase your follow-up engagement in this session of the Pro Church Podcast.
What’s In This Session?
- How a digital connection card works (08:49)
- Using a 5-digit number vs. a 10-digit number (12:21)
- Automated responses vs. manual responses via text (14:50)
- Segmenting through text responses (17:16)
- 5 ways to follow up with first time guests (20:33)
- 3 big follow up mistakes churches are making (24:15)
- The best day of the week to follow up with a new visitor (30:10)
- Pro tips for following up with guests (33:31)
- Encouraging your church to take next steps using text messaging (35:58)
- Creating a 6-week follow-up calendar for new visitors (40:11)
Show Notes & Resources Mentioned
3 Instant Takeaways
- Use more than one way to follow up with people. Use ugly emails (in other words, a personal, ordinary email, rather than a fancy templated brochure.) Send a handwritten note. Try phoning people. Send a gift, or hand deliver a gift. People respond to different approaches, so why not use different approaches. And try more than once: consider following up for a period of time.
- Churches tend not to follow up with visitors more than once. Many visitors have a life pattern of being busy and not coming to church. Good sermons and kind welcomes may not be enough to stay front-of-mind with busy visitors. A repeated reminder is a way to keep their church experience fresh in their minds. Tyler says sermon series are almost guaranteed to cause return visits. If someone has listened to one, they are more likely to return for the next installment. Use that knowledge to remind about your series.
- Why do people come to your church anyway? Often it’s because of a change in their lives: a displacement, a divorce, a death. So what they really want — even more than a good experience — is a friend. Texting people and following up with them shows that you want to offer that friendship.