The New Rules For Church Branding with Justin Keller (PCP086)

Justin Keller talks about the new rules that have emerged for church branding & gives some great advice on getting started.

November 10th, 2015

Justin Keller, brand strategist and consultant at, the home of Brilliant Brands, inspires churches to create their best and truest self in this session of the Pro Church Podcast.

What’s In This Session?

  • How to be a brilliant brand (08:42)
  • The new rules for branding (09:27)
  • The truest definition of branding (14:14)
  • Where to start from scratch with church branding (14:56)
  • Why your church doesn’t need a mission statement (22:28)
  • Building a brand on promises (25:16)
  • Common mistakes churches are making in branding (30:37)
  • Pro tips to take your church branding to the next level (38:57)

Show Notes & Resources Mentioned

3 Instant Takeaways

  1. What is a brand? Essentially, your brand is what and who people say you are. It’s the sum of both beliefs and behavior. It’s both the visuals and the experience people have of you. If you start listening to your internal culture, you can discover what those are, and that’s where you begin shaping your brand.
  2. Can you narrow down your vision and mission statement to a slogan? Many church mission statements are a page long, with many scriptures and goals. It’s difficult for people to carry that around internally and live it out for the community. Can you simplify and define who you are in one sentence?
  3. Don’t build your brand on something temporary. Justin suggests building your brand on what is always alive in your organization. Don’t build your brand on the series of the month; build your brand on who you inherently are. Don’t build your brand on what you aspire to be; build your brand on promises you know you can already keep.