Kelvin Co, Creative Media Pastor at a church of 3,000 — TheOaksOnline.org — joins us to talk marketing your church with storytelling in this session of the Pro Church Podcast.
What’s In This Session?
- The missing element of most church websites (11:35)
- Using stories on your church website (14:37)
- A real story from Kelvin’s church (19:08)
- Gathering stories from within your church (22:41)
- Making stories readable without compromising the original message (24:01)
- How storytelling impacts church culture (31:13)
- Keeping an updated list of stories within your church & tools you can use (36:58)
- Can stories be overused? (41:34)
Show Notes & Resources Mentioned
3 Instant Takeaways
- Front and center on The Oaks website is a family’s story. Not the pastor’s family’s story. Not the church’s message. Not the next church event. Instead of talking about themselves, the church gives over their homepage to let other people talk.
- Creating good stories needs a thought-process filter. Ever start talking and find yourself telling a longer, more meandering story than you meant to? End up somewhere you didn’t intend? To tell a good story you need a filter. Run it through the sieve: What’s the purpose? What’s the intention? Who’s the audience? What is the emotion?
- Add stories to your giving time so people can give for a reason. Instead of just asking people to give because it’s the offering portion of your service, tell a story of need or blessing as a holistic reason to be generous.