The Wackiest Video Announcements You’ve Ever Seen with Jeremy Poland (PCP079)

Jeremy Poland is 21 years old and does creative media consulting and photography with 4640 Student Center, an epic youth group in Western Colorado.

September 22nd, 2015

Jeremy Poland, portrait photographer and video announcement adventurer, drops in to talk about gear and process on this session of the Pro Church Podcast.

What’s In This Session?

  • The best announcements you’ve ever seen in your life (09:26)
  • How Jeremy began working at his church full time in high school (12:55)
  • How long it takes to record Jeremy’s video announcements (18:53)
  • The gear Jeremy is using while he shoots announcements (21:13)
  • Why Jeremy tilts his camera down while filming video announcements (24:06)
  • Lighting a wacky video announcements set (25:23)
  • The difference between producing video announcements for students & adults (32:18)
  • Are Jeremy’s announcements too long? (41:30)

Show Notes & Resources Mentioned

3 Instant Takeaways

  1. Jeremy adds entertainment between announcements. Young people especially have extremely short attention spans and tend to tune out announcements. By cutting in cartoons, gags and props, Jeremy keeps things interesting so that students keep watching and don’t miss event news.
  2. Want to be different? Then be different. Jeremy’s camera angle is unusual. He calls it a ‘cartoony’ look — which works well for a young audience. His lighting is unconventional as well. More to the point: the church community tends to be conservative and afraid of out-of-the-box thinking. Jeremy isn’t afraid to be an original.
  3. There’s a difference between gimmickry and comedy. Bad church video announcements fall short of comedy by employing gimmicks. Jeremy avoids gimmickry and calls his genre weirdness, which he says works well with young people.