What's in this session?
- The power of reviews & social proof (13:07)
- Can reviews actually work for churches? (16:30)
- How to gather authentic church recommendations (20:40)
- Where to post your church recommendations (27:00)
- How social proof can make new visitors to your church more comfortable (30:42)
- What to do when you get a bad review (34:33)
- That time when Kevin read 137 books in 1 year (40:47)
Show notes and resources
- Follow Kevin on Twitter
- Monkey Outta Nowhere (Kevin’s editing company)
- 137 Books in One Year: How to Fall in Love with Reading
- Tools for capturing reviews & recommendations
- Product reviews are 12x more trusted than product descriptions
3 Instant Takeaways
- People trust what other people say about you more than what you say about yourself. We’re a jaded society, inundated with advertising that has a self-serving message. We’ve learned to distrust ads and turn to our friends for recommendations about products or services. The same thing is true for the church.
- Gather some authentic recommendations for your church. Ask people for their opinion and then post the answers on your various media. An easy way to get recommendations is to ask for them. Have people comment on Facebook, have them fill in a form on your website, or leave their opinions on a survey form. Pre-populate forms with questions to make it simpler for people to fill them in.
- Social proof helps visitors. If you’re unsure if recommendations mean you are ‘tooting your own horn’ as a church, think of them as a way to make new people feel comfortable, knowing you have been recommended.
Free Bonus: Click here to download The Perfect Church Homepage Infographic – a complete visual breakdown of the essential elements that every church website homepage needs