What's in this session?

  • The most common obstacle to church communications (13:03)
  • Tip #1: Have a strategy & focus (15:56)
  • Tip #2: Start small and slow, and do it well (19:23)
  • Tip #3: Use data (25:27)
  • Tip #4: Utilize and train volunteers (35:11)
  • Tip #5: Share stories (38:46)
  • Bonus tip #6 (43:49)

Show notes and resources

3 Instant Takeaways

  1. Form a social media strategy. Justin says he sees churches that have a sense that they need to be on Facebook or Snapchat but no sense of why. Formulate a social goal such as growing your church, reaching the community with good content, or forming networks of small groups.
  2. Start slow before you grow. Facebook, Twitter and Instagram are the main social media platforms. Use these and measure your results with them before you branch out. It’s easier to get a budget to grow your social media if you already have some social proof from your analytics.
  3. Social media management is ideal for volunteers. Churches may have concerns about giving unpaid staff access to online accounts. Justin says that’s what contributor access passwords are for. Management can direct while volunteers can schedule and implement content.

Free Bonus: Click here to download The Perfect Church Homepage Infographic – a complete visual breakdown of the essential elements that every church website homepage needs

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