What's in this session?

  • Creativity is a muscle - and it needs to be exercised (12:21)
  • Exercise #1 - Think Visibly (13:53)
  • Exercise #2 - Don’t just talk, produce (18:13)
  • Exercise #3 - Create connections (24:08)
  • Exercise #4 - Change the lens (26:24)
  • Exercise #5 - Dream in metaphors (32:25)
  • Exercise #6 - Press pause (35:03)

Show notes and resources

3 Instant Takeaways

  1. Think visibly and in metaphors. Creatives can’t allow themselves to rest only on language. We have to find ways to tell stories in pictures and not just words. What pictures do is make words stickier. They help people remember whatever it is you are telling them. People don’t remember data, but they do remember stories. So whatever your creative project, frame it in picture and metaphor.
  2. Don’t just talk; produce. Good creativity takes a lot of repetition. Producing involves failing, but you don’t succeed unless you produce, produce, produce. Creative people can fall into the temptation of merely talking about ideas rather than working on them, or the temptation to do everything perfectly. You learn so much more from failing than succeeding, so don’t be afraid to roll up your sleeves and work.
  3. Change the lens. Creative people always want to add to a project, but sometimes subtraction is a better idea. Simplicity seems easy, but it’s not. Try deconstructing your project. Deconstruction helps change your perspective and see if there is an easier creative solution. Reconstructing it again can create something new you couldn’t have seen before.

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