The Definitive Video Announcements Discussion with Mark Clement (PCP058)

Mark Clement and I have a lively discussion about video announcements and their use within worship experiences.

April 28th, 2015

Mark Clement runs a video announcement company that creates fresh, professional video announcements for churches. Mark also creates videos at his parent company and blogs about communication at Having created thousands of editions of video announcements, Mark brings a magnum force of experience to share at the Pro Church Podcast.

What’s In This Session?

  • Why video announcements? (8:24)
  • When is the best time to play video announcements in your service? (10:18)
  • Finding the perfect length for your video announcements (16:46)
  • Using templates (21:18)
  • Is it weird having a video announcements host that doesn’t attend your church? (27:05)
  • How to use a teleprompter and look natural (28:45)
  • The biggest video announcements mistakes that churches are making/Pro tips (31:57)

Show Notes & Resources Mentioned

3 Instant Takeaways

  1. Use video announcements rather than text because you can place them on all your media formats. Video announcements, once created, are a ‘one and done’ proposition that can be posted on Twitter, Facebook, your church website, as well played during any of your church services. The information remains accurate, consistent, and is replayable.
  2. Keep your video announcements to a sweet spot of two minutes or less. That time allows for five to seven announcements, which is the maximum that people can absorb at one sitting. Overhyping the announcements or attempting too much flash or fancy effects within the time allotted is not necessary. You don’t need to be funny, either, which can easily fall into the realm of being cheesy. People need information, not a cloud of smoke and hype.
  3. Practice using a teleprompter so you don’t appear to be reading. Some people are naturally better than others, but slowing down is a technique that helps in sounding natural when you are reading off a screen. Speaking slower and allowing room for pauses, spaces and natural “ah” and “um” moments helps the announcer sound more conversational. Also be sure to audition people for presenting, because ability levels vary. Choose people with a talent for it, or help them to improve before putting them before a camera.