What's in this session?
- Why Christians are so critical of Bible-based Hollywood movies (11:48)
- Why protests are useless and don’t make a difference (18:36)
- How to support Bible-based films rather than boycott them (19:21)
- What it was like being on the Noah movie set (21:06)
- In 2015 video will be the biggest source of data online (24:18)
- More than 85% of Internet users watch videos regularly across all demographics (24:56)
- Where should your church start with video? (28:24)
- How long will visitors watch video before they tune out? (29:23)
- How a student ministry in Colorado built their ministry around video (32:54)
- Why live streaming and video recording your churches is becoming increasingly more important (33:20)
- Advice from Phil for younger people in church media (40:40)
Show notes and resources
- One Big Thing (book) by Phil Cooke
- Unique (book) by Phil Cooke
- Why I’m Recommending Christians See the Movie ’Noah’
- Why 2015 Will be the Year of Online Video
- How Christians Should React When Bible Movies Miss the Mark
3 Instant Takeaways
- Relax when Hollywood creates Biblical movies that aren’t true to the Bible. What do we expect from Hollywood? Movie producers are not often seminary graduates; they make movies for profit. The upside is that after movies like Noah are released, Christian websites such as You Version experience a spike in hits, suggesting that the movies create interest in Biblical stories, and that people are following up and trying to learn more from the source. By over-reacting and protesting to such films, Christians do more harm that good. Phil maintains that an anger strategy has zero effect on outcomes in Hollywood.
- Use video on your website whenever you can. Everybody is watching videos. As of 2015, video represents the larges chunk of data being accessed on the internet. More than 85% of internet users watch video — and that statistic includes both young and older demographics. Phil says media directors of churches need to understand the power of video. Expense is less of an issue lately with the competitive market for inexpensive cameras so that do-it-yourselfers can create high-quality end products easier than ever before.
- Today’s generation grew up with high-quality video, so keep your quality standards high. Start with short videos using a DSLR camera and then move to larger projects — maybe even to live-streaming your church services. Live streaming tools have evolved over the past few years, making it a viable option for more churches. If there are dull spots in your church service, overplay a different video. Phil says there are ways to make live streaming an engaging experience for the viewer. A caveat, however, is that no video is better than bad video. Quality is paramount. Given the attention span of the modern viewer, you also need to hook them in the first few minutes. A generation raised on high-def will make a quality judgement very quickly.
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