Phil Bowdle is the Creative Arts Director at West Ridge Church in Atlanta, Georgia and blogs at Phil Bowdle. He shares his passion for creating high-impact church experiences on this session of the Pro Church Podcast.
What’s In This Session?
- How to prioritize events and ministries within your church (9:40)
- Average church goers attend 1 out of every 2.4 Sundays (13:14)
- How do you decide between two different events that both seem equally important? (16:04)
- Don’t use a church-wide platform for an event that isn’t church wide (20:43)
- Keep the average church goer in perspective. What’s important to them? What do they need to hear? (23:30)
- Are there announcements that should be made every single week? (29:05)
- How to use a single announcement that serves as multiple announcements (30:11)
Show Notes & Resources Mentioned
3 Instant Takeaways
- Have a communications plan. Typically, communication revolves around what’s in the bulletin. Phil suggests narrowing the focus of all the various weekly events to one or two to share from the platform. Use a 10,000-foot view to see what events are coming up in the next few months and start communicating about them long before, one at a time. This prevents the fade-out people experience during extended announcements.
- Don’t use a churchwide platform for events that aren’t churchwide. For example, ask yourself if a men’s retreat or a small group event is applicable to enough people to announce it on Sunday morning. Individual ministries may announce freely within their own venues, but in larger churches (West Ridge averages 4,000 attenders) announcing everything simply isn’t feasible. Use other channels, such as social media, for some announcements.
- Make communication plans a feature of every ministry. Every ministry can then submit their plans to be consolidated, filtered and structured by media staff. Phil says that in February, Easter’s announcement schedule can already be prepared. He suggests in order to get Easter guests to return, early communication about post-Easter activities needs to be in play. What works at West Ridge is seamlessly integrating announcements around teaching subjects and worship so that the experience is organic and flowing.