Brad Zimmerman is the Creative Communications Director at Watermark Church in Grand Haven, Michigan and calls himself a jack-of-all-trades. He also runs Church Media Design where he generously shares media and knowledge. He does the same, equally as generous, on this session of the Pro Church Podcast.
What’s In This Session?
- Here’s why Brady thinks video recording your services is a poor decision, but what does Brad think? (11:30)
- Why stats are necessary if you’re choosing to live stream/video record your worship experiences (17:46)
- Why audio quality is always more important than video quality (19:45)
- What is the ONE camera a church should buy if they want to begin live streaming? (25:45)
- The lowest amount you can expect to spend to get started with video recording your services (37:36)
- What are the benefits of video podcasting versus audio podcasting? (41:32)
- The dangers of copyright and what you need to be aware of (50:35)
Show Notes & Resources Mentioned
- A live stream example of Brad’s church, Watermark Church
- Behringer X32
- Canon G20
- Blackmagic 4K Production Switcher
- Bescor Pan-Tilt Head
- WORSHIPCast License
- CCLI Streaming & Podcast License
- Stop! Don’t Record Your Church Services (Brady’s thoughts)
- CMD Tutorial: Create Hand Drawn Worship Lyrics
3 Instant Takeaways
- If you only have to choose one camera to livestream your church services, choose the Canon G2. Brad suggests the G2 because, though it’s a consumer-grade camera, it’s inexpensive (only $900.00 at Best Buy), it has clean HMDI out, a good zoom feature and great picture quality.
- Don’t use Youtube to host your church’s livestream. If you happen to use copyright-protected music anywhere in your service, Youtube will find you and shut it down. Also, you have to embed a different video player link every week because of the way Youtube works. You’re better off paying for an ad-free streaming service.
- Livestream your services to give visitors a first impression and to serve regular attenders who are away. These are the two main reasons Brad gives as the vision for livestreaming at Watermark Church. People want to check you out before they visit in person, and from a staff side, you don’t want people who are on vacation or busy to let church attendance slide. Being able to watch missed services keeps them connected.