What's in this session?

  • A social media mission statement: Connect. Teach. Share. (13:14)
  • Saddleback’s promotional content ratio (16:38)
  • What types of content to share on Instagram (26:29)
  • How to create a content calendar using your social media mission statement (33:01)

Show notes and resources

3 Instant Takeaways

  1. Not all your content can be promotional. Saddleback’s strategy is to share no more than one promotional post a day on Facebook five out of seven days a week. (Links to church services aren’t strictly marketing because it’s a requested service by members.) Saddleback is more cautious about posting promotional content to Instagram and Twitter.
  2. Engage people digitally. As an example Haley points to Saddleback’s 12-day Christmas photo challenge where members contributed their own photos. Pinterest is also a place where people can engage by finding recipes, for example, for the Daniel Plan. Haley ensures she thanks people when they respond to things so that social media is a two-way street.
  3. Check out Social Ecclesia. Haley and others started this to provide churches with a tool to have a better digital presence. What kind of images are you posting? Do your images make you come across as cheesy Christians from the old days that turns people away from the gospel? Yes, this all matters.

Free Bonus: Click here to download The Perfect Church Homepage Infographic – a complete visual breakdown of the essential elements that every church website homepage needs

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