Dave Shrein from Church Marketing Sucks and founder of his own brand-development company brings a proven history and wealth of experience in church media. He was a main feature at the successful church conference Simply Communicate and brings his expertise in a wide range of media to weigh in on different forms of communication. He shares practical tips for increasing attendance at events, and a particularly successful strategy that worked exponentially for a youth event.
Show Notes & Resources Mentioned
- Get on The Communicator’s List by Dave Shrein!
- Follow Dave on Twitter
- Church Marketing Podcast hosted by Dave Shrein
- Shrein Media
- Bulletin Plus
3 Instant Takeaways
- Always add value to your church information. Instead of simply describing your upcoming event, describe how the event will make a difference in the lives of those who attend. Thus, rather than putting out more information, put out better information. Use your discernment to make all communication relevant to your audience.
- Before you do anything, ask yourself what you want to accomplish. Are you trying to fill the 40 seats you have reserved for the men’s retreat? Partly, yes, that’s a goal. But in order to get 40 men, what are you offering them? Why should they attend? What are their needs? Show them a reason to come for the weekend. If the weekend is about sports or food or teaching — let them know. Get quotes from men who have attended last year telling how great the food, or sports or teaching was.
- Define what your church is putting in print. Not everything needs to be in print anymore. Decide what you can digitize. Bulletins, visitor cards, banners, calendars, newsletters and directories are typical church print items. Figure out which item reaches which audience and don’t overlap. For example, one church limited their printed bulletin to large-vision information only, and put first announcements of upcoming events in an email newsletter. This way, whoever wanted an early heads-up about something could get it digitized only.