Optimizing Creative Workflows with Real Life: Coaching Edition #008

Welcome to another session of the Pro Church Podcast: Coaching Edition. In this podcast I'm going to be speaking live with a church and you’ll get to sit in on our coaching session together. Nothing is off limits and everything is recorded.

August 10th, 2017

Real Life is a church with a creative workflow problem. They’ve got a killer communications team, but lack the structural discipline to be efficient. When ministries make demands, the communications team isn’t sure when to say “yes” and when to say “no” – and this leads to unwanted inter-church politics. Brady and the Real Life communications team sit down in this session of the Pro Church Podcast: Coaching Edition to create a systematic creative workflow that will solve this issue once and for all.

Meet The Church Being Coached

  • Church Name: Real Life
  • Church Location: Moscow, Idaho & Pullman, Washington
  • Church Age: 10 years
  • Church Size: 1,200
  • On the coaching call: Gus Simpson – Production Director, Kathy – Administrative Assistant, JT Manning – Marketing & Event Coordination, Brent Billings – Communications Director

Show Notes & Resources Mentioned

3 Instant Takeaways

    1. Take stock of your marketing channels and how you’re using them. How are you advertising events and ministries? Maybe you’re using social media, a bulletin, live announcements and rotating slides. Knowing all the avenues you use to promote content will allow you to better strategize as well as slot in everything that needs to be advertised.
    2. Set expected turn around times. Different types of media may have longer or shorter times, but be sure to set a standard and let the ministries in your church know. This will help you manage expectations and establish a reasonable workflow for your team.
    3. Explain the ramifications. When dealing with requests from senior leadership that fall outside your usual standards be sure to explain what this means for you and your team. This could be a specific number of hours on top of your usual hours, another project that will be pushed back, or a hit to the quality of your work. Knowing the consequences of not following the standardized process will help ensure that exceptions are just that – exceptions – and not the norm.

The Full Transcript