What's in this session?

  • 1. Your church’s size
  • 2. Your church’s location
  • 3. Your church’s age
  • 4. Your church’s denominational affiliation
  • 5. Your church’s “cool” factor
  • 6. Your church’s building
  • 7. Your church’s budget

Show notes and resources

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The Transcript

A study was conducted of more than 250 churches, and out of this research certain church traits were identified that Millennials simply don’t care about. You might think they care about these things, but they don’t, and in this video, I want to share seven of those traits with you. Well hey there, I’m Brady Shearer from ProChurchTools.com helping you seize the 167 hours beyond your Sunday service. We publish new videos every single week so make sure you hit the subscribe button below, and if you like this video, make sure you give it a thumbs up also. From 2012 through 2015, Fuller Youth Institute conducted an extensive study of more than 10,000 hours, 1,300 interviews, and 250 churches. The study was catalogued in a book they released called Growing Young, which I highly recommend that you pick up. In the book, the authors walk through the essential strategies to help young people discover and love your church. Six in total. And what’s great about these six strategies is that they’re all based on the research that they conducted. Of course, when you do that much research though, not only do you discover what does work, but you also discover what does not. And throughout the three year study, Fuller identified 10 traits that might seem important to reaching young people, but really simply don’t matter. I want to walk you through seven of those traits in this video. If you want to discover the remaining three, make sure you go out and pick up Growing Young, the book. Again, highly recommend it. With that being said, here are the seven traits of churches that don’t affect how well you can reach young people. Number one, a precise size. The Fuller study found no statistical relationship between church size and effectiveness. So you don’t need to be a megachurch to reach Millennials. Number two, a trendy location or region. Of course, the study did find churches successfully reaching young people in booming metropolises, but there were equally robust ministries in suburban and rural locations. Number three, an exact age. Maybe you’re a brand new startup church, or maybe your church has been around for more than a century, maybe it’s somewhere in between. Here’s the good news, the age of your church does not appear to have a reflection on how well that you’re able to reach young people. Number four, a specific denominational affiliation. Whether you’re evangelical, non-denom, mainline, or something else, there’s no need to fear that your denomination will be a barrier to reaching Millennials. The Fuller study found plenty of churches from all denominations and traditions connecting with young people in their communities. Number five, an excessive cool factor. Your pastor and leadership don’t need ripped jeans, oversized tees, or to use the words savage, salty or shade in their next message to connect with young people. Being cool does not equal connection with Millennials. Number six, a big, modern building also something you don’t need. In fact, the majority of the effective churches studied by Fuller gathered in decent, but not spectacular spaces. For young people, the feeling of being in community and real relationship transcends any structure. Finally, number seven, a big budget. Guess what? You don’t need one. The Fuller study found that when it comes to reaching young people, a small budget does not equate to a small impact. Now like I said, there were 10 total traits identified in the Fuller Youth Institute study that do not affect a church’s ability to reach young people. We just hit seven of them, but of course, that means that there are three more. So make sure to pick up the book I mentioned, Growing Young to discover the remaining three. To recap, these are the seven traits that do not have an impact on your church’s ability to reach young people. Number one, a precise size. Number two, a trendy location or region. Three, an exact age. Four, a specific denomination. Five, an excessive cool factor. Six, a big and modern building. And finally, number seven, a big budget. If you liked this video, make sure you hit the like button below and definitely subscribe to the Pro Church Tools channel, we publish new videos like this every single week, helping your church seize the 167 hours beyond your Sunday service. So don’t miss any of our videos, make sure you hit that little church bell on this video so you don’t miss anything. And hey, if you’ve got questions or comments, leave a comment below. I’d love to hear from you. Thanks for watching and I’ll see you next time.



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