Making Your Church The Top YouTube Result, Interviewing & Sound Mix Tips | #AskBrady Episode 47

The #AskBrady Show is a weekly Q&A show answering questions submitted by members of Pro Church Nation. New episodes drop every Friday.

December 22nd, 2017

On this 47th episode of the #AskBrady show we discuss how to become the top search result in YouTube as a church channel.

What’s In This Episode?

  • Churches are predominantly made up of an older generation, knowing they need to change, but struggling to know how. How can we help them and what should that compensation look like? (1:01)
  • How do we adjust the sound between the worship time and the video of our announcements? (12:20)
  • How can my church become the top result in the search on YouTube? (16:42)
  • We want another person on our communications team. Are there any specific questions I need to ask them in the interview process? (22:06)

Show Notes & Resources Mentioned

The Full Transcript

Brady: Today on the Ask Brady Show, we solve the millennial debate within churches. Not really, but we gave it a shot.

Well, hey there, Pro Church Nation, and welcome to the Ask Brady Show, episode number 47. We’ve got four great questions from the people of Pro Church Nation, and I’m joined, as always, to my left, your right, it’s Roxanne.

Roxanne: It’s true.

Brady: True it is. Behind the camera, the editing wisdom himself, JoNex.

JoNex: [inaudible 00:00:46]

Brady: [inaudible 00:00:47] That was weird, and the man with the cam, Alex [Bill 00:00:51].

Alex: Thanks. It’s not really as special as it sounds, because I work here, but I’m here.

Brady: Okay, Roxanne. Take us away with the first question.

Roxanne: All right. First question comes from Jake.

Jake: Hey, Brady. What’s up? Not sure how cold it is in Canada, but here in Michigan, it’s starting to get pretty cold. My question for you is this: I am a media guy by trade. I really have a passion for helping churches that are dying out, churches that are predominantly made up of an older generation, knowing they need to change, struggling to know how, a lot of the stuff that you guys talk about on the show. I would really love to impact surrounding churches and educate and help them one-on-one when it comes to communications, media, all that kind of stuff. Pretty much go in and educate them about why this stuff is important, and then have a team of people that can go in, help jump start it, train other people, and then pull out.

I really don’t see anybody doing this kind of stuff right now. The part that I’m struggling with is compensation. The only thing I can think of is having a contract for churches, where if they’re like, “Hey, this is a great idea. We’ll pay you X amount of dollars to come and help us out, get us started.” But that can be really hard, seeing as probably what they really need is to go and hire people in, maybe get some new equipment.

My second thought is this, turning it into an online course, maybe similar to FPU, Financial Peace, something of that nature, where they would purely be paying for the education, and then hopefully after that, they would be able to make wise decisions about hiring people on, and those people can help them by a year and all this stuff.

I know it’s a loaded question. Don’t feel like you have to answer it on the show. But from one media guy to another, this is just stuff that I’m thinking about. I would love to hear your input. Thanks, buddy.

Brady: Well, thanks, Jake for the question. Great way to start off this episode of Ask Brady by tackling the single biggest problem that the church is currently facing, that being navigating this huge communications shift, the biggest communications shift in the last 500 years, the advent of the internet, digital, and really these little handheld devices that have completely changed the way that we interact with one another, the way that we buy things, the way that we really do everything, and we can look across all the different industries, and see so many different industries being disrupted. Netflix is changing the way that video, movie and television content is being delivered, and movie theaters are not necessarily reacting very well to that. We’ve seen public transportation be completely bamboozled by ride sharing services like Uber and now Lift. The way that we shop for groceries is changing with things like Blue Apron and the advent of food delivery services, not to mention grocery delivery services and the like. You look at Spotify, streaming services, Apple Music, Google Play, completely changing the way that we consume music and pay for music.

It used to be if you were a rock star, you were making crazy amounts of money, and if you were a sports star, you were making decent money, and now those two things have flipped, not entirely because of the internet, but that’s played a huge part of it.

And this is going to continue to happen more, and more, and more. We’re just at the very beginning. This is not the apex of industry change, and the church is not immune to it. Jake, at the heart of your question, there’s so much that goes along with this, as you eluded to. But the first thing that I would say is that you started the question with this presupposition that churches know they need to change, but aren’t sure how to navigate that change, and I would push back on that a little bit, and say that I don’t know if I’m confident saying most churches know they need to change.

I think what we saw with the election in America of Donald Trump and his brilliant campaign slogan, Make America Great Again, was that tapped into something that is innate to every human being, which is that we are resistant to change, and we have this nostalgic view of the way things used to be, and there’s this great song that I mentioned before by Macklemore and Kesha. It’s called The Good Old Days, and the whole song is all about how it’s so easy to look back at the past through rose colored glasses, and see it as, “Man, that was when things were really good,” and what that does is not only does it distort the past, but it distorts the present. We don’t really see the now, the present, for what it actually is.

There’s a lot of woo-woo that goes along with be in the now, be present, focus on everything that’s happening right now, but there’s so much truth in that, because really, at the end of the day, that’s all that we do have. I think that the reason that Donald Trump was primarily elected, among so many other things, was that it was tapping into an older generation that is seeing their influence, and in particular, white people, which translates directly to the church as well, an older generation that really changed the world. Boomers did things that were never seen before and they changed the world, but now we’re going through another change that is equally, if not even more impactful than that change, and they’re seeing their influence start to slip. They’re getting to the age where normally you would retire, but people are living longer. They haven’t saved as a generation the way they probably should have for retirement, so they don’t have as much money ready to retire, and this influence and position of privilege, and authority, and power that has existed for so long is started to dissipate for the first time.

I don’t think that there are so many churches that think they need to change. I think that a lot of churches, especially the smaller ones, and that is the majority. The vast majority of churches, under 200 people, are looking at culture and saying, “We need to keep doing what we’ve always done,” and the culture is changing, and things are going terrible, and rappers these days are all on codeine, and syrup, and Lil Pump. I don’t know what that is. Lil Uzi Vert, I don’t know what that is. These are not the types of things that I want to get involved in.

I don’t want to figure out this culture, because, at the end of the day, the reason I free framed the answer to the question in that way is that you and your course or your hands on training, will be completely ineffective if the lead pastor, the ministry leader in that church does not own it themselves. I can go into a church and show a pastor, and have done this over the phone or in person on many occasions, been like, “Here’s a very specific skill. It’s called Facebook Live. It leverages existing skills that you already have. It will allow you to this, this and this for zero cost, and it will be better than anything you do on social immediately. No prep. No setup. No tear down, just go.”

The number of pastors that in the moment say, “Hey, this is great. I’m fully into it,” and then don’t actually follow through long term would upset you, because, at the end of the day, if you have a senior leader who is not willing to champion this themselves, who does not really fully understand the implication that this cultural change and communication change that we’re living through has on church and the way that we’ve done faith in North America for so long, nothing you say or do can make a difference.

Once you’ve gotten past that point, then you’re ready to do some good, because you have to come to the table recognizing that until the senior leader of this individual church that you are hoping to work with or the collective churches, plural, that you’re hoping to work with, until they’re fully onboard saying, “Look, we recognize that the way things used to be done will no longer work,” once they come to that place, now you can come in and do some real change.

Now you mentioned that I don’t see a lot of people doing this, and you mentioned a course in the same vein. I would say that there’s so much online training now available for this type of thing that there is more need for the more regional efforts, where you in Michigan could help locally with churches. That’s how I kind of got my start, and I think that’s a great way to get started.

When it comes to compensation, I think that what you want to do is you want to tie what you’re doing with actual deliverables. What I mean by that is that there isn’t so much value on education as a stand-alone. You coming in and saying, “I am going to teach this seminar for three hours,” or whatever, there isn’t so much value in that, at least perceived value. There might be more value in that than a deliverable, and I’ll get to what I mean by a deliverable in just a moment.

But what I think you should do is tie the education with a deliverable, whether that be a brand guide, or a new logo, or a new website template infrastructure. Maybe you don’t need to build the whole website, but give them a framework to build on top of, and say, “Look, this is the package. It’s a great starting point. It costs this much.” You know the education is the most important thing. You know being there in person and actually doing the hands on work with these people, that maybe don’t have these existing skills, that’s what’s the most important thing.

But to actually sell it, or these older individuals from a different generation, we’re living in the subscription world now. I don’t want to own anything. If I could just rent every single thing, subscribe to everything, I would do that, and that’s a generational trend. Not every millennial is like that, and obviously, there’s still things that we like to own. I’ve owned a house, and do, and have for many years.

Roxanne: But I’m the opposite. I have zero intention of ever owning a house. I’m cool renting.

Brady: Right. And I would say that I’m huge into subscribing, but there’s a limit for me, and maybe you would like to own things … For the most part, every single one of us has some part that’s like, “Yeah. I don’t need to own that. I’ll just rent, subscribe, loan,” whatever it might be.

But the older generation, they want tangible. “I want something practical, that’s tactical, and real things,” and that’s where a deliverable could really help increase the perceived value of what you’re offering.

It’s, also a little bit humbling to pay for education. Okay. I’m going to pay for some young kid to come into my church, and teach me things I don’t know.

Roxanne: The other issue with education, and we’ve seen that even with our work, is that it requires such a time effort on their part that sometimes they’re like, “Yeah, we know …” If you’ve reached the point that they know that they need to learn or change and do different things, then it’s still a struggle to be like, “Okay, but I’m already so busy. When am I going to do all this extra stuff?” So the education doesn’t help them, because they’re like, “I’m not going to put it into practice.”

Brady: And that’s, also, why I like the idea of going in in-person, because you’re setting aside time as a leadership team, “Okay. Monday from 9 to 5, Jake is going to be here, and we’re going to spend time with him, and by the end of the day, we’ll have X, Y and Z.”

So pair the conversation with a deliverable, so that there’s an actual attached value to what they’re getting beyond just your time, but they actually get something that you’re going to leave them with, and then focus on churches that are really clamoring for this, and when you’re doing the interview process or doing the sales pitch, just really try to dial in to the senior leader, and be like, “Is this the type of person that’s not only able to champion this effort,” because I think that most older people are able. This isn’t a thing that they’re unable. It’s just they’re unwilling.

I mean we did a great podcast conversation with Carrie Nieuwhof, who is a fifty plus pastor, who is dominating Instagram. I asked him, “How are you doing this?” He’s like, “I practiced.” That was pretty much the summation of the conversation. He put in the work, because he was willing. Everyone’s able. We all learn things that we didn’t know. We didn’t know how to drive, and then we learned. I didn’t want to learn how to drive, but it was necessary. These types of skills are necessary in communication to a world that needs to hear the message of Jesus in 2018 and beyond.

Look for those variety, number of different things, and it should be a good starting point.

Roxanne: Perfect. All right. Question two comes from Pastor Dow.

Pastor Dow: Hey, Brady. It’s Pastor Dow here. Here’s the question I have, we’ve been struggling with the audio on our video announcements, because they’re giving us too much bass. The sound system is set with a lot of bass, because we have a lot of contemporary music. We’ve got a lot of bass. The sound that those running sound and making those decisions like has a lot of bass, but then when the announcements get played on the video, the announcements come out and the vocals have too much bass. The two main announcement presenters that we have are both female, and so that really distorts their voice. This last week it was me, and I have more bass in my voice, but it still distorted what was going on vocally, because the sound system is set differently.

So if you could let us know how do we adjust the sound between the worship time and the video of our announcements to help make sure that the sound settings aren’t creating a problem in the sound and audio of the announcements. Thank you.

Brady: Well, thanks for the question, Dow. I am not going to sit here and pretend that I am some sound expert, but there are some fundamental sound ideas that we can talk about here.

The first is that you’ve got two variables in this equation. You’ve got the source material, that being either the contemporary music, as you put it, or the video announcements track, and then you’ve got the amplifier. That’s the sound system. Really you can tweak one or the other to make this work. But if you’re going to use the exact same settings on your amplifier, the sound system, for both the music and the video announcements, those are two different types of source material, and so just plug and play with the exact same settings, one from another, might not work, as you are experiencing.

So what can we do to fix this? Well, the first thing that you can do is if you have a digital board, you can create multiple settings for different source material. The great thing about digital boards is that they have presets. Even within worship teams, there’s certain presets on microphones for different singers. So maybe the lead woman singer has a certain preset, which is very different from the lead male singer, because their voices have different tonalities.

But beyond that, what you can, also, do is you can make edits to the source material itself. If you want to make an edit to the actual video announcement track, that probably, especially with a female voice that doesn’t have too much bass in it, and if that’s giving you problems, what I would suggest is putting in an actual backing music track that does have bass in it.

I’ll do this a lot with our video announcements. What I’ll do is I’ll put in music track beneath the vocal track, as a music bed actually adds some tonality and dynamic range with the audio, which is nice. But what I’ll do is I’ll use my EQ in my video editing software, and this might sound complex, but it’s not really. I’ll pull back the frequencies of my presenter’s voice in the audio track, and I’ll pull back the frequencies from the audio track in the presenter’s voice. What I mean by that is if I have a woman presenter, like Roxanne, and her vocal frequency is landing, and I don’t know the hertz and/or megahertz off by hand. You can do a quick Google search, like where does the average female voice land on the audio spectrum.

But let’s say hypothetically it’s 10,000 hertz. Let’s say that’s where Roxanne, the majority of her vocals are coming through. Well, I’m going to pull back 10,000 hertz in the actual music bed track, so that they’re not conflicting with one another, and then what I’m going to do is if there’s any bass in Roxanne’s track … Let’s say we recorded her voice in a room where there was an air conditioner running, or where there was some type of low hum. Well, I don’t want that, so I’m going to pull back the lower frequencies in Roxanne’s voice channel, which have nothing to do with her voice anyway, so it’s not going to manipulate or change her voice drastically, and then I’m going to leave those frequencies in the music bed. Now I can hear Roxanne clearly, and there’s a music bed underneath.

That’s one fix that you could go about. Just consider that you’ve got the amplifier and you’ve got the source material. Edit one, or the other, or both, play with them. That’s what I do. Like I said, I’m not any amazing audio engineer. At the end of the day, I’m just piddling with presets and with knobs, hoping I stumble across something. Just experiment with those different settings, and hopefully, you can come across a solution that way.

Roxanne: All right. Question three comes from Taylor.

Taylor: Hey, Brady. This is Taylor from Waldron, Indiana, and I have a quick question about YouTube. It’s the second largest search engine, so I definitely want to make some gains there. Right now, if you type in our name, which is Cornerstone Christian Fellowship, we don’t even show up on the first page. Now if you type in CCF Indiana, we are actually the third channel that pops up.

How can I become the top CCF Indiana and, hopefully, how can I be the top for Cornerstone Christian Fellowship? Thanks, Brady and the team for all you guys do.

Brady: Great question, Taylor. Let me get into some YouTube nerdery, which I most definitely love, and, like you said and I want everyone to hear loud and clear, YouTube is the second largest search engine in the world, and, yet, it is one of the most neglected social platforms, you can call it just a regular platform at this point, by churches, and I think that YouTube is, also, a little bit mysterious, but it isn’t talked about too much.

What can we learn from the great screen sharing, and examples that you demonstrated in your video question. For those listening, Taylor, in this video question included some screen sharing of him searching for his keywords of choice, and looking at the search results that came up from that. We, also, did the same thing just here and now, Taylor, to see what came up for us, and what’s interesting about the search term, Cornerstone Christian Fellowship, is that before the first video came up, I think basically a dozen different channels came up before the first video.

I was looking at bunch of different metrics on the channels that were showing up, and thinking, “Why did this one show up first or second,” because the ones with the highest subscribers were definitely not showing up first. At least, for us, the first one that came up had 11 subscribers. But what was interesting looking through each of those channels, was that the one that showed up first had the most recent video. It was from a day ago, and then the one that showed up second had a video from two days ago, and then the ones lower down were like a week ago, a month ago.

This does speak to the types of things that YouTube cares about. They want you to be publishing consistently. So we can talk about keyword research, and about tags, and about putting the keywords that you’re caring about in the title of your actual YouTube video. That’s super important. So if I want to rank for Cornerstone Christian Fellowship, I would put that, Cornerstone Christian Fellowship, in caps, and then dash, and then whatever the video is, if it’s a message from your pastor, or a Christmas promo, or a sermon bump, or whatever it might be.

At the end of the day though, when it comes to channel ranking, consistency of posting, recency of posting, and overall volume, subscribers, views, watch time, minutes, all of these things are playing into your overall ranking in YouTube.

There’s only so much that you can do when it comes to keyword stuffing, and optimizing SEO for YouTube and other platforms before you get to the fundamentals of what makes a brand or platform succeed on another platform, which is just being good. The channels that succeed on YouTube are ones that post consistent, quality content that people watch a lot of.

Now here’s the good news, Taylor. When we were looking at the channels that were showing up, it didn’t look like there was anyone that was standing out to me, and so it’s ripe for the taking. But, at the end of the day, it will probably require posts once, twice, three times a week, if possible, daily. That’s why we’re going into daily content in the new year with Pro Church Tools, because we’ve hit a certain point, where we’re like if we want to take the next leap, we can just do more content, and we’ve got lots to do and lots to share with the world in that way, so let’s find a way to make it happen.

I think that the consistency of posting, the recency of posting is going to help in a big way, and then when it comes to actually using that keyword to your advantage, it would be interesting to create a video that starts with the three words, Cornerstone Christian Fellowship, in all caps followed by a dash, and then the actual subject matter or title of the video in question, because there are no videos that are ranking for that search term. There are only actual channels. If you could get a video to rank for that search term, that could be a way to circumvent the channel rankings, and you could find a way to rank your video first. Once you get them to the video, then you can get them to your channel.

That might be another way of doing that. The most important thing when it comes to YouTube and ranking is watch time. You need to create video that makes people watch for a long time. Sermons are a great way to do this. Not necessarily because sermons are super engaging, but they’re so long that if even the average person watched 50%, you might be talking about 15, 20, 30 minutes of a video, and the average watch time of a video is maybe a couple minutes, so that watch time to YouTube will look way better than the average watch time of a four to five minute video.

I would try something like that. Title all of your videos Cornerstone Christian Fellowship, all caps, dash, and then the message title name, and I think that you might be able to rank for both of those keywords number one with a video, even if you can’t with your channel.

Roxanne: All right. Last question, and I forgot my phone, so I’m going to read it off a piece of paper.

Brady: Oh, you’re going to read it off a piece of paper.

Roxanne: Yeah.

Brady: That’s cute. It’s not really a piece of paper, is it?

Roxanne: A square of paper.

Brady: A square of paper with flowers on it.

Roxanne: It’s true. It has flowers. It comes from [Anaj 00:22:04], and he says, “I have a question about hiring another person to our communication team at my church. Is there any specific questions I need to ask them in the interview process? Can you give me some tips?”

Brady: Thanks for the question, [Anaj 00:22:15]. A great question. We’ve been talking a little bit about hiring recently on the Ask Brady Show. At the end of the day, what I’m looking for is a practitioner, someone who knows what they’re doing, and has proven in on the battlegrounds, on the battlefield of social, digital, or whatever you’re hiring for.

Now with that being said, when I got hired to be a media director, I had zero practitionership in my history, in my past. What was interesting about this is that my lead pastor wasn’t looking necessarily at my practitionership in digital, in social, graphics, video, website. But what he did see was me being a practitioner in a number of different areas. So he saw me pick up from scratch the audio engineering skills. I know I said I wasn’t an audio engineer early, and this does not mean that I was. But in an earlier life, I knew a lot more about it, at least when it came to recorded music, not live production. Very different. But I had from scratch learned all the major musical instruments that would make up a contemporary band, and then I learned how to record all of them, and I produced an entire album from scratch. Within a year, it got radio play.

So, yes, I wasn’t a practitioner yet in terms of social, digital, website, video. But what I was was a person, an individual with a track record of learning skills from scratch, and learning them to a certain degree of competency that earned whatever degree of success. Radio play, that’s something. It sold enough albums to pay my girlfriend an engagement ring, so we didn’t have to pay for it, and that was my first entrepreneurial tendencies, at least when it came to sales that I think ever existed in my life.

Point being, he hired me, because he saw the ability in me to learn skills and become a practitioner. You want to look for those same things. So there’s no really secret question that you need to ask that’s going to unlock the truth about whether you should hire this person or not. But what I do think there is, is the importance of looking at existing work. If someone, and I get DMs like this a lot saying, “Hey, Brady, I’d love to do a free internship with you, volunteer my time,” or, “Hey, are you hiring?” I always just ask, “Hey, do you have a reel, a video? Do you have a demo reel, the stuff that you’ve worked on,” and I would say nine times out of 10, I don’t get a message back after that, and that, for me, is pretty telling.

I remember before Pro Church Tools had taken off, and we were struggling. My wife and I trying to make ends meet and I was in college. She’s working two jobs. I applied to be the video producer at a clothing label in Montreal, Canada called Frank and Oak. They were hiring a video producer, and I was like, “I know video,” and I knew I wasn’t really good enough to get the job, but I applied anyway, and the main thing they asked for was a demo reel. I didn’t have one, but I put together one for the purpose of this application, because I knew if Frank and Oak is looking to hire someone with competency in a certain let’s call it a creative skill, like video, and I would say web design, social media. All of these things are creative skills.

Sure, they can ask questions about your character and your personality, things that are important. But at the end of the day, if you don’t have any type of creative skill for the job that requires the creative skill, it doesn’t matter how great the personality is, unless, of course, you’ve shown the ability in the past, where you can pick up these skills on the fly incredibly quick, and that requires a preexisting personal relationship.

But at the end of the day, whether you’re hiring someone who doesn’t have the skills yet, but you’re confident they can gain the skills because of their history, or you’re hiring someone with existing skills and you know they have existing skills, because of their portfolio, you’re looking for practitioners. People that are doing this.

The problem with creative skills, social, digital, website, email, copywriting, graphics, video, is that these industries are changing so incredibly quickly. There’s a reason why you can’t go to college and learn about social media, because by the time they get the course together, that course will have become obsolete. These industries are changing so incredibly fast that you need a practitioner. Not someone that was like, “Man, you should have seen my [inaudible 00:26:27] on MySpace.” Well, that was five years ago, 10 years ago.

Roxanne: Way more than five years ago.

Brady: 15 years ago, whatever it was, and that doesn’t exist anymore. Now that might be something that’s worth using, because you know they’ve gained success before. For instance, if I was going to hire someone as a social media practitioner for Pro Church Tools, they were going to be a social media person for us, and they had had huge success on the platform Vine. Sure, Vine doesn’t exist anymore. It might be coming back. That’s interesting. It doesn’t exist anymore, but what that does show me is that they’ve been able to succeed and excel within a platform, a new media platform, a social media platform, and I think that they could probably do it again. There’s some history.

So look for real work done. Don’t look for someone who is like, “Yeah. This is how many followers that I have.” That might mean something, but do they have followers because they’ve bought those followers, because they are Generation Z, and apparently in Gen Z, you have 10Z the followers, because there’s 10Z the people on the platforms, or is it because they’re good at what they do on The Gram, for instance, and that number of followers is a reflection of someone who is a practitioner. That’s what we want to look for.

Roxanne: It always makes me really angry, because I have sisters in high school.

Brady: Gen Z, right? My cousins. Oh, they upset me.

Roxanne: They literally never post, don’t do anything cool, and their captions are always like, “This is me,” and they have hundreds of likes, and then I work really hard and I have my 500 followers.

Brady: It’s these punk insecure teenagers, and they all like each other’s posts, because if they don’t, they’re going to be all sad. Now that’s sad. But it makes me sad.

Roxanne: It is true though, because my sister in high school will text us, like her family and her friends, when she posts something new and be like, “You have to go like my photo, because it doesn’t get enough likes yet.”

Brady: Yeah. That’s a real thing, especially in high school. It’s obviously more of a problem with girls, but it’s a problem with guys, too, where you’ll post something, and if it doesn’t get enough likes in a certain time, you’re just going to pull it down, because you don’t want to have a post out there that didn’t perform as well, and then maybe you go in every three months or so, and you delete those posts, “That didn’t succeed how I thought it would.” Unhealthy.

Roxanne: It’s crazy. That’s very different.

Brady: Gen Z.

Roxanne: Yeah.

Brady: It will be interesting when Gen Z takes over and everyone forgets about the millennials. Of course, we’ll be in power then, so it won’t matter.

Roxanne: Then we’ll be the people that are like, “You need to change. You’re too bold.”

Brady: We’ll be sitting here, and the Ask Brody Show will be happening on TubeTube, the new platform, Lil Ubi Vert, and that will be the new platform that everyone’s on. If you’re not using augmented reality, are you even preaching the gospel, and I’ll be like, “These kids. Oh, Lord, help me.”

It’s funny. We talk about so much. It’s easy as millennials, as the ones that are native to all this new technology, for us to look to the older generation that didn’t grow up with it and to be like, “Man, why can you not get on board with this,” but I always ask that question, and then immediately follow it up usually with self-reflection saying, “What’s going to happen when you’re twice the age you are now and you’re 52, the average age of a lead pastor, almost 54. What happens then, and how are you going to navigate this,” because the pace of technology, I don’t think it’s going to slow down. I don’t think VR and AR are nearly as close … I mean AR is, but consumer VR, I just don’t really see it within the next couple of years, but in five to 10 years, the movie that Spielberg was working on, Ready Player 1. We saw the trailer for that before Star Wars played this past weekend.

That is going to be reality. No pun intended. That will actually be a part of our lives, and we didn’t grow up with it, and so we’re going to hate it. We’re going to be like, “Go outside. Okay. Don’t go outside. Pick up a phone. When I was a kid, we actually would pick up our phone. You just put on those lens. Yeah. Lazy bum. Get a real job.”

At the end of the day, it’s all the same, and we all demonize that which is unfamiliar and uncomfortable to us, which I think shows a lack of self-awareness and lack of maturity to just demonize the other. It’s very, very fundamentalist, “I don’t know you, thus I hate you.” Good luck. We got to be better than that.

What a deep episode of Ask Brady. I was talking to JoNex and Roxanne, because they were like, “That first question, it ran a bit long. You’re not going to make time.” I was like, “JoNex, how many times have I not made time,” and he was like, “Pretty much never,” and I think we went overtime on this one now.

Roxanne: I think we did.

Brady: With that being said, we’ll wrap up episode 47, a landmark episode I would say in the Ask Brady Show. Thanks for watching or listening. If you want your question answered, you can send your video question in, like the first three questions on this episode, to [email protected] That’s the email to send it to. Send in a video, and you’ll be immediately prioritized. Your question will be sent to the top of the cue, and we’ll bypass, lapse, overtake all of the verbal questions. Now if you do have a verbal question, you can send it into the same email or on the social platforms Insta, Facebook, Twitter, or Lil Ubi Vert. That will, also, work.

Thanks for watching, and we’ll see you in another episode