What's in this session?
- Just preach the Gospel. (1:19)
- What are some brainstorming tools? (11:16)
- Could you share some of the podcasts you listen to? Specifically business podcasts and/or media business related. (16:19)
- Where is the best place for announcements on Sunday? (21:29)
Show notes and resources
- Brady Shearer on Instagram
- Pro Church Tools on Facebook
- The #AskBrady Show on YouTube
- Pro Church Tools on YouTube
- Brady Shearer on Twitter
- Pro Church Podcast on Apple Podcast
- Why You Should Never Copy Elevation Church
- Ask Brady Episode #27
- 30 for 30 Podcast
- Revisionist History Podcast
- Founder’s Journey Podcast
- The Bad Christian Podcast
- S-Town Podcast
- Marketing Secrets Podcast
- Serial Podcast
- The Liturgists Podcast
- Reply All
- The Gary Vee Audio Experience
- Ask Science Mike
- The Digital Entrepreneur
- The Fizzle Show Podcast
- Pro Church Academy
- Perpetual Traffic Podcast
- Building A Storybrand
- Planet Money
- Find Roxanne on Snapchat – @RoxyWiedemann
- Swiss Chalet
Free Bonus: Click here to download The Church Announcements Script Bundle – this free download includes 8 pre-written announcement scripts that you can swipe and start using in your church
Brady: Today on the Ask Brady Show, we talk about naysayers and critics of church comm, church marketing, and the one word that I would say to them.
Roxanne: [crosstalk 00:00:31]
Brady: Go aah-aah.
Roxanne: We restarted it for you.
Brady: No, we’re not restarting! It’s happening now! It’s going to … aah-aah-aaaaaaaaoooh!
Roxanne: Hey there!
Brady: Hey there, Pro Church Nation, and welcome to the Ask Brady Show, episode number 28. We’ve got four great questions from the people of Pro Church Nation, and I’m joined, as always to my left, your right, it’s Roxanne.
Roxanne: It’s true.
Brady: True, it is. Behind the camera, the editing wizard, himself, Jonex.
Brady: The man with the cam, Alex Mills!
Alex Mills: Thanks. It’s not really as special as it sounds, because I work here, but I’m here.
Brady: All right, Roxanne. You weren’t ready, but I think you are now, so let’s take it away with the first question. Wait, no! I’m in charge of the first question.
Roxanne: You’re taking it, yeah.
Brady: Okay, great. I’m not ready. I’m the one not ready now. Okay, so, as you may or may not know, the very first video that Pro Church Tools has ever done went somewhat viral. Basically, we did this video called, “Why your church shouldn’t copy Elevation Church,” and it was published about five months ago on YouTube, and basically the quick summary of the video is me saying, “Look, you can’t just look at someone who–or a church in this case–that’s done amazing things and think that if you just copy their strategies, you’re going to be able to achieve the same thing,” right?
I wouldn’t walk into a gym, look at someone who is completely jacked, deadlifting 350 pounds and think, “If I deadlift 350 today, I’ll look like him or her!” No, that would not work. It’s not like that. You’ve got to put in the work behind the scenes, all that stuff. Anyway, for some reason or another, YouTube’s algorithm has decided that this video now ranks very high for the term “Elevation Church” or something like that, and we’ve had 60-70,000 views, just over the last month, for this video, which has led to a ton of people finding our stuff for the first time, and a lot of angry comments.
I wanted to read one and basically respond to something that you won’t just hear from people that don’t necessarily understand church communications or church media, but you likely will hear this type of thing within your church. I got a Facebook message just today from someone saying, “Look, how do I respond to this?” I posted another video just last week, and it was about millennials and basically actually it was an image, and the image just said, “Look, if you want to reach young people, you need to prioritize young people.” It had a bunch of data, some research back studies by Barna. One of the comments, from a guy named Michael, said, “Baloney! Just preach the Gospel, Romans 1:16-18.” What is Romans 1:16, Roxanne?
Roxanne: I don’t know.
Brady: “For I am not ashamed of the Gospel of the Lord Jesus Christ.” That’s what it is, a classic 116 LeCrae line.
Brady: I go in with my response to this guy. I said, “I love it, Michael. I do think we should preach the Gospel, but how do you suggest that we do that? From the stage in our churches?” Only two in 10 Americans under the age of 30 believe church to be important or worthwhile. That’s an all-time low. I’m all for preaching the Gospel and introducing people to Jesus, but we need to reevaluate the ways that we do it or be content with continuing our descent into irrelevance. Irrelevance … Did I say that right?
Roxanne: Irrelevance? Yeah, I think so.
Brady: Okay, I don’t know why I didn’t say that right. Then I got this Facebook message from this guy, and he’s asked to remain anonymous, so I’m going to keep him anonymous, but the bulk of his question said this, “My issue is this:”–is what he’s saying–“How do you translate the idea of marketing church into terms that people are comfortable with, particularly people who view this as commercializing church?”
While I agree with the overall message of “just preach the Gospel,” I believe that marketing has to be done, and I believe that marketing can be done without total and utter commodification. Ultimately, I’m bothered by the idea of if we just be church, everything’s going to work out cool, right? Because this is what we hear a lot: Just preach the Gospel, and it will be fine. This is something that, frankly, I struggled with for a very long time.
There’s a reason why I talk so much about how I don’t love live streaming and church apps and stage design. There are a lot of things that, to me, are just a little bit not necessary, a lot not necessary. Stage design is probably one of the biggest ones. Churches spend so much money on designing these awesome stages, but at the end of the day, who cares about these stages? I know millennials don’t. That’s research backed and proven. Only 8% of millennials say they don’t attend church because it’s out of date. If you want to be reaching millennials, you don’t need to be relevant. You just need to be real and yourself.
The reason that we pivoted Pro Church Tools as a whole this year away from church media and church communications to instead seize the 167, seize the 167 hours beyond your Sunday service, came down to one simple word. Anytime you get this question, someone pushes back and says, “Look, we’re not here to commercialize the Gospel. We’re not here to cheapen or take the Gospel for what it is and make it less than what it is. We’re here to save lives and to introduce people to Jesus,” I say, “Okay, great.”
The word that I want you to consider is “attention.” If only two in 10 millennials consider church to be worthwhile, which is an all-time low, if millennials are the least likely age group to attend church, if Christianity is on an 8% decline over the last decade in America, if people are attending church less than they ever have, how does what you’re saying apply. Just preach the Gospel. Great! Where? Because if we keep doing it only from our stages on Sundays, we’re going to continue to not reach people. Why? Because people aren’t there.
We have to, then, go to them. Seize the 167 is summed up in a beautiful, amazing thing. It’s called this thing in my hand, a mobile device. It’s called the Internet. If this was happening 30 years ago–Christianity on a decline in America, the youngest generation, which is also the biggest generation of all time, says, “We don’t like church; historically, more than anyone else, we dislike church”–if that was happening a quarter century ago, we would be in some serious trouble, because we would have no way of reaching them.
Brady: We now have a way of reaching them that is 100% free, that is accessible to every single one of us, and you don’t need to be a megachurch to do it. In fact, there was a great study done by Fuller that found that there was no correlation between the size of a church and their impact on reaching young people. Great? You don’t need to be Elevation to reach the young people in your community. You don’t need to be Life Church to use Instagram, Facebook, social, YouTube effectively. You don’t need to be NorthPointe to have a great website that ranks well with SEO.
We have the amazing opportunity of reaching people where they’re at, in a way that was unprecedented. You’ve got the disciples in the epistles walking across entire continents just to plant new churches. You now have access to every single person, continent-wide, and the people in your community, eight out of 10 Americans just on Facebook. Everyone’s got email. Everyone’s on the Internet. To say something as simple as, “Preach the Gospel,” is perhaps one of the comments that upsets me more than any, because it looks good from the outset, right? You see something like, “Just preach the Gospel,” and you’re like, respect. Then, you’re like, “Wait a minute. It doesn’t matter how great the message is if no one is listening.”
Roxanne: Mm-hmm (affirmative).
Brady: If no one is in your church hearing what you have to say, you could be spouting complete heresy or the greatest message of love and hope of all time, the greatest story ever told, which is what we have, but it don’t matter, because no one is there. It’s not about stage design. It’s not about social media. It’s not about Facebook or Twitter or Instagram or Vine or Periscope or MySpace. It’s about attention, and attention shifts, right? MySpace was what we were all on.
Roxanne: That’s true.
Brady: Then Facebook came, and we all went there. Guess what? I’m not encouraging your church to reach people with the message and love and hope of Jesus on MySpace, because there’s no attention there, right? In ten years, when we’re doing Ask Brady episode number 1,028, we might not be talking about Facebook. Maybe we’re going to be talking about something that we have no idea about yet, because it doesn’t exist. It’s all about attention.
This isn’t about, “I’m Brady. I’m a millennial, and all us millennials, we love our phones.” That may be true, but this isn’t about that. It’s about going to where the attention is, and this is what we’ve done as Christianity, as followers of Jesus, throughout all of the centuries, right? The attention was on the other side of the continent, so the early apostles went there, right? The attention was in book form, so we printed the Bible. The attention was on the radio, so we did radio/television programs that were preaching Jesus. The attention was in tent meetings, so we had these giant meetings where people would drive to, and then we could get 20,000 people in a stadium, and then we’d have these revival meetings.
Well, guess what? Now, you’ve got access to everyone at all times. You have it better, church, than anyone in the history of humankind has, when it comes to access. This has never existed before. It is unlike anything else. Yes, preach the Gospel, but preach the Gospel where people are paying attention, because otherwise, no one’s going to hear you, okay?
This is great, because if someone comes to you, like a pastor, and says, “I just don’t see the purpose of social media. What about the technology and the commercialization and all that,” you’d be like, “I agree. I don’t know if I like Facebook either. I don’t know if I care about social media. What I care about is people’s attention.”
Roxanne: Mm-hmm (affirmative).
Brady: You can divert the conversation in a way that they weren’t expecting, right? People expect you to convince them of why social is great or convince them of why the Internet is great, convince them of why digital communication is key. You don’t have to do that. All you have to do is say, “Look, here’s the data on the insane amount of attention.” For example, eight out of every 10 adult Americans is on Facebook. Where else are you going to get eight out of every 10 Americans in your community available accessible through your mobile device? Guess what? Nowhere.
It’s not that Facebook’s so great. It’s that Mark Zuckerberg has done an incredible job creating a platform that has mass attention, crazy, unprecedented, historic levels of attention that we can tap into. That’s what it’s about. It’s not that I love social. We talked about this last week. I don’t really love Instagram. I wish everyone was on Twitter, but Twitter doesn’t have the attention that Instagram does, and that’s why I’m putting so much effort into Instagram. Don’t get emotional or romantic about a certain platform or the way you used to do things, church. I know it’s tough. We used to love tent meetings. I don’t know why. I wasn’t really alive then. People loved them, but they don’t work anymore. We’ve got to move on to where the attention is. It will shift. The great thing is the medium will change, but the message never will.
I wanted to start off. I hijacked the first question that we were going to do, because I wanted to share that, because it’s a question that we’ve been getting a lot recently, just because of the more exposure we’ve been getting. It’s something that I know so many churches and leaders and members of Pro Church Nation are dealing with. We’ve got three video questions now so, Roxanne, take it away.
Roxanne: We do. First one is from Jasper.
Jasper: Hey, what’s up, Brady? This is Jasper Williams, pastor of the church in Norcross, Georgia. For the Ask Brady, here’s my question. First, let me just say thank you so much for being so selfless with the tools it is that you use and how it is that you do what do you and how it is that you’re serving the Christian community, particularly pastors and churches, but here’s my question. Brainstorming tools … I’ve never heard you talk about brainstorming tools. Let’s take, for example, Nucleus. What did you use to dump your brain? I understand there are mind mapping software and apps, etc., but really interested in something that could be effective for brain dumps, for getting a thought or concepts into bringing it to fruition. Look forward to hopefully hearing your answer.
Brady: Jasper, great question. When it comes to Nucleus and almost every project that I do, when it comes to taking what I have in my head and putting it out into paper or, in this case, digital, I’m a little bit old school, not so old school like Roxanne, where I write things on paper, not that that’s bad. You want to find something that works for you, but my favorite go to tool is always Evernote. I’ll create a notebook, let’s say. I have a Nucleus notebook inside my Evernote folder, and inside that individual notebook are dozens of different notes pertaining to different parts of Nucleus, so I have a Nucleus marketing note. I have a Nucleus up and coming note. I have a Nucleus what we want to fix, what we want to improve on. I have a Nucleus scripts for how we respond to emails or training or anything. It’s all inside there.
That’s how I do everything. We’ve got this project that we’re working on called Story Tape right now, launching later this year, and inside the Story Tape folder in Evernote is a bunch of different stuff. This is what I use generally for all types of brain dumps. I’ve never used mind mapping software. Some people love that. Some people it works so well for them. For me, it’s never been something that I care too much about. I’ve tried, dabbled in it just a little bit, but it didn’t quite click, and at the end of the day, you want to find something that works for you, right?
Roxanne: Mm-hmm (affirmative).
Brady: Roxanne loves writing things out by hand, and maybe you can speak to that just a bit.
Roxanne: Yeah, I just have always … I don’t know. I guess I connect and pay attention that way, way better; whereas, when it’s on the computer, I give up way to fast and never come back to the note, because I’m like, “Oh, now I have to go back and delete that.” I always just like being able to add notes to the side or scratch things out, so all about that life.
Brady: For me, I love the convenience of knowing that wherever I am, at all times, I can throw something in Evernote and not forget it, right? I have ADHD, and my brain’s going a mile a minute. If something comes up at 11:00 p.m. at night or at 3:00 p.m., while I’m on a drive, I can pull over to the side of the road and write it down, or I can just lean over to the bedside table right next to my bed and take it out and write it down then and not miss anything.
I was at a counseling session this morning, and my counselor was like, “Hey, remember I gave you all of those paper diaries to fill out?” I was like, “Yes, I immediately turned them into an Evernote, Mr. Counselor,” and he’s like, “Oh, okay. Whatever works.” That’s the key: whatever works.
Now, when it comes to Nucleus, it’s a project so big, I had a huge notebook for me personally, and I shared that within the Pro Church Tools team, but we also used some different software to make things a little bit more clear. One thing that we love is Trello. Trello is perfect. We talked about this last week on episode number 27 of the Ask Brady show, I believe. Trello is great for taking all your stuff and, instead of being just within Evernote, where it’s a static file of just information, you can turn it into actionable items within certain boards. Basically, Trello has these columns, and so you can put something and be like, “This is the stage one column. This is the stage two column, stage three, stage four, complete column,” right?
Brady: That’s a little bit more organized. I’d say if you were going from actual paper, digital paper, Trello board, mind map. One, two, three, four, when it comes to basic to more advanced, that’s the order that it would go in. At the end of the day, you want to find something that works for you. Maybe it’s writing it down. Maybe it’s a digital notebook, like Evernote. Maybe it’s something like Trello, so that you can have everything in different columns and stages, so you know the progress and at what stage and step everything within the big project is at, or maybe it is something as advanced as a mind map, where you’re an ultra-organized person and that makes a lot of sense to you.
At the end of the day, whether you’re using one of these tools, a variety of these tools in tandem, you want to find something that works for you. Like most things, that comes from just practicing. I tried using a moleskin notebook for the longest time, trying to write things down, and it just didn’t stick. I would want to write something down, and I wouldn’t have my notebook with me and I’d forget it or I’d be like, “Wait, I haven’t written something since Bible college. My penmanship is horrific. My hand is cramping to the Nth degree. Give me my phone!” Find what works for you. Best way to do that is to try a bunch of different tools, see what sticks.
Roxanne: Perfect. All right, question three comes from Yeshua.
Yeshua: Hey, Brady. I was just wondering if you could share some of the podcasts that you listen to, specifically business podcasts and/or media business related. Thanks.
Brady: Yeshua, thanks for the question. I absolutely love podcasts. It is my preferred medium of choice when it comes to devouring information. Last year, I listened to a ton of audiobooks, and then, this year, I got very clear on the future of the business and the goals that I wanted to accomplish, and I find that every time I listen to an audiobook, it introduces a new concept, and I’m like, “Look, I don’t need anything new.”
I literally tried listening to a multi-recommended book yesterday, meaning multiple people I know, friends, acquaintances, said, “Read this book.” I downloaded it on Audible. I got three minutes in, and I was like, “Give me a podcast.” For some reason, this is the year of the podcast. I just can’t escape it.
Roxanne: That’s all right.
Brady: I’m looking through my podcasts right now. Just to give everyone a glimpse, I’ll talk about all of them, not just the business ones that I listen to.
Roxanne: I feel like that’s a lot.
Brady: Basketball, basketball, basketball, basketball, basketball, basketball, basketball; 30 for 30 podcasts; not exclusively basketball–that’s all sports–Revisionist History by Malcolm Gladwell. Shouts to Waterloo, Canada; Founder’s Journey. This is the first business one. Founder’s Journey: Building a Startup from the Ground up. This is a podcast from a company called Baremetrics, and the founder of that is Josh Pigford.
Roxanne: Oh, okay, yep.
Brady: Baremetrics is a software SaaS tool that we use to create an analytics dashboard, so it plugs directly into our Stripe account. Stripe is what we use to process all of our payments online. It’s pretty much the biggest online payment processor that there is, the best and the brightest. Baremetrics plugs directly into that and takes all that raw information and presents it to you in this beautiful dashboard, saying, “Hey, here’s how much recurring revenue you are making this month. Here’s how many people canceled. Here’s how many new subscribers you had. Here’s what your churn rate is. Here’s your forecast. If you forecast 18 months down the road, this is where you’ll be, if these things keep up.”
That company, Baremetrics, has a podcast, basically an audio version of the articles that they publish. Josh, the founder of the company, writes the articles, and then he’ll turn it into a 10- to 15-minute podcast. Basketball, basketball; The Bad Christian podcast; S-Town, which was the NPR serial. I’m not sure who did it, from Serial and This American Life. Got it. Basketball, basketball; Marketing Secrets, which is another business podcast. Marketing Secrets by Russell Brunson, which is the creator of ClickFunnels. Russell is quite eccentric, but he has a lot of good things to say. A lot of the times, he’ll record podcasts on a phone in a car next to a waterfall, and you’re just like, “This is the most poorly produced podcast of all time,” and then he’ll say something that’s really helpful when it comes to marketing, and you’re like, “All right, I’ll put up with this terrible quality.”
Roxanne: Fine, won me over.
Brady: Serial, that’s old. Homecoming by Gimlet, Undone by Gimlet, The Liturgists, Heavyweight by Gimlet, Reply All by Gimlet; basketball; The Gary V. Audio Experience. This will be another big one. Gary Vaynerchuk has an audio podcast, basically his keynotes, his interviews, his thoughts, plenty of great stuff there. Basketball; Startup by Gimlet; Ask Science Mike, which is a great podcast by one-half of the liturgists, Mike McHargue. We’ve had him a couple of times on the Pro Church podcast. That’s it.
Some of the ones that I used to be subscribed to, a lot of which are business, so that will be helpful with Yeshua’s question: The Digital Entrepreneur, which is by the good folks over at Rainmaker and Copyblogger; The Fizzle Show. Shouts to the trio over at The Fizzle Show. Fizzle.co is the online site that taught me online business throughout college. They were my biggest mentor. I took their courses. I signed up for their product. Pro Church Academy, the pricing and model of that product was modeled entirely after Fizzle, the same price, the same publishing schedule, the same offerings, just church stuff. Big shout out to Chase, Corbett, and the crew over there. The third person has changed four times, so I’m not sure of the one right now. I don’t listen to that show anymore. They’ve changed their podcast direction, but they were the biggest influence that I ever had. If you’re looking to start an online business, if you are running an online business, any type of entrepreneurial tendencies, I highly recommend them.
Perpetual Traffic by Digital Marketer; Building a Story Brand, which I think is a little overrated. I love Donald Miller, and I went through story brand. I paid the 3K Canadian or whatever it was. It seems everyone listens to that show. It’s fine. I don’t subscribe to it ongoing. That’s it! Three more Gimlet podcasts and Planet Money and Invisibilia. All the podcasts that I currently listen to, mostly basketball.
Roxanne: Perfect. I listen to zero podcasts.
Brady: You just had to get that in there, didn’t you? Your hate for podcasts. You know what? You want to just mention how much Snapchat is better than Instagram, too? You want to do that?
Roxanne: I love Snapchat, so I’m all about that [crosstalk 00:21:25].
Brady: Great! Next question, thanks.
Roxanne: The last question comes from Will.
Will: Well, hey there. It’s Will from Sugar Land Baptist Church. Brady, guys, I am so excited that I found Pro Church Tools and the podcast and Ask Brady and just everything that you offer. I want to absolutely tell you that you guys are just spot on. I wish that we would have had an opportunity to sign up for Nucleus. However, going through transition, we don’t have that availability right now, but that’s not what or why I reached out.
The reason I reached out was to ask, in your experience, dealing with video announcements–I know that you’ve done them prior to service–is there a secret recipe to having them at the beginning of service, or can you do it at other time periods, when we’re taking up offering or other things, and what do you think the best transitions are? Again, I appreciate you all. God bless.
Brady: Thank you for the question and the kind words, Will. Just a little sidebar on Nucleus, because we’ve been getting a lot of questions, because if you go to the website, nucleus.church, you’ll just see a big landing page that says, “‘Sup?” You can’t sign up right now. Just so you know, we launched Nucleus in April 2017, April 25th. It was a Tuesday. We have that engraved on a WWE wrestling belt.
Roxanne: That’s good, because I did not remember the date.
Brady: Well, don’t forget. No, you don’t have to remember. It’s on the belt, so you could just go check the belt. We had a thousand charter members sign up in the first week. We closed down Nucleus then, and basically what we’ve been doing with those thousand charter churches, and will be doing until the end of this year, is creating and building out this platform to be everything it can and should be. We’re going to be opening up again late 2017, early 2018, so look forward to that, when Nucleus will be officially open again, and then open permanently going forward. Software is quite a beast. It’s going to take about 18 months and half a million dollars to build out Nucleus to where we want it to be, but once it’s done, we’re going to have something I truly believe is going to be very, very special. If you missed the first cutoff, like Will, don’t worry. We’ve got a lot more coming, and it’s going to be bigger and better than ever.
As for Will’s actual question, when it comes to the placement of video announcements, basically there are three different placements that you can choose from: the one that Will mentioned, prior to service; you can also do it within service, normally after worship, before the message; you can also do it post message, at the very end of service. Now, there are pros and cons to each, so let’s talk briefly about that. The pro of doing it before service begins is that you can use your video announcements as an offset to people showing up late. Almost every church deals with this in some way, where, let’s say church starts at 10:00 a.m., and people roll in around 10:08 to 10:15. They miss the first song or two. They got their coffee, moseying on in, find their seats.
Roxanne: I’m classic. I’m always that person.
Brady: Oh, you’re late. I didn’t actually notice that about you. Name one time you’ve come to work before 9:08 a.m.
Roxanne: Wednesdays, when we have to be here at 8:00.
Brady: Oh, right, right. On Wednesdays, you have to be here at 8:00, and you roll in at 8:23 a.m., and you’re like, “‘Sup, Team?” Everyone else is like (muttering), so if you’re like Roxanne and have trouble, what you can do is you can put your video announcements at 10:00 a.m. exactly, run them for three to five minutes, and then start service. Ask yourself this question: Would you rather have people miss the video announcements or the first one or two songs of worship? Most people would answer, saying, “I’d rather them miss the video announcements.” You can do that.
The other great part of having them at the beginning of service is you can do what Church on the Move does, and that is you can have a little countdown timer in the bottom left, and you can use that as your countdown timer before service begins. The cons of before service is that you’ll have people miss, and they won’t hear or see those announcements. The great thing about video announcements is you can post them on the website, put them on social media, have them replayed innumerable times, and people can catch up with them afterwards, even if they do miss them in service.
Let’s talk about having your announcements between the message and worship, worship and the message. This is great, because you can use it as a transition piece. This is what we do at my church currently. Basically, we position announcements after worship, before the message begins. I also take the time to do the offering. I welcome new guests. We do the announcements. It’s one big transition. That’s the pro. Everyone’s going to be there is another pro. The con is that maybe you’re the type of church where you go from worship to prayer to message, and it’s a really spiritual, momentous time, where it just keeps building and building and building, and then you’ve got to put announcements right in the middle of there, right? It could really hurt that momentum, and that might be something that you don’t want to do.
Finally, putting them at the end of service. At the end of service is great, because people won’t miss them at the beginning, and you won’t stall the momentum within, but you’re going to leave everyone with announcements, rather than the big takeaway of the message. I’ve found that churches that put announcements at the end have the potential of people beginning to resent the announcements, because they’re like, “It’s 11:45, and I need to get to Swiss Chalet, because I’m a Canadian, and I have no taste, and the announcements are going on and I just don’t”-
Brady: You know what? I don’t want to hear anything about Swiss Chalet and its good cuisine. Alex is shaking his head because he, he, he knows. Swiss Chalet is trash, okay? Okay, Jonas worked at Swiss Chalet, cooking those chickens at Swissy, classic, high school Jonas. Loving it. Point being, if I had to rank the best position of announcements, I would go: the worst, after service; the [middlest, inaudible 00:27:12], before service; and the best, within service as a transition piece. Now, that being said, same with what I said to Jasper about experimenting with different software when it comes to brain dumping and mind mapping, you want to experiment with your own congregation and see what they respond to best. It also can be helpful to not just choose something and go with it indefinitely, but to mix it up every quarter or something, just to keep them on their toes a bit.
I’ll tell you what we’re doing at our church. We’re doing a hybrid. What we do is the main announcements time, which is paired with giving and welcoming of new visits, happens after worship, before the message, but we also have a five-minute countdown that precedes each of our three morning services: 9:00, 10:30, and noon, and at the two-minute mark, I come out on stage, physically, not on video. I come out physically on stage. I do a quick introduction and a quick welcome. We have a one-minute “announcements/welcome part” two minutes before the service begins, and then we actually have our real announcements paired with giving and new visitors after worship, before the message. What are you laughing at?
Roxanne: I have something in my eye, and it’s stinging so bad.
Brady: Oh, my gosh. I keep thinking I’m the one being made fun of. You’re just looking at me, trying not to laugh, and just going mm-hmm-hmm-hmm-hmm.
Roxanne: [crosstalk 00:28:24] my eye is literally watering so much.
Brady: One eye is like you’re just weeping. You’re like, “I hate announcements.” Those are the options. Those are my placement recommendations. Experiment. Maybe try a hybrid, the way we do at my church, and, really, those three are what is your choices to choose from.
With that being said, another episode of Ask Brady, number 28 in this case, in the books. If you want your question answered, you can send in a video question, like Yeshua, like Will, like Jasper, and get sent immediately to the top of the queue. You know how many questions were bumped this week for those? Three, because there were three video questions. If you want your question answered right away, you can send it in via video to firstname.lastname@example.org. You can also ask your question on Facebook or YouTube, in the comments below this video, or on Twitter or Instagram, wherever you want, #askbrady. We will find it, track that question down. Thanks for listening or watching Pro Church Nation. We love you. Go seize the 167, and we’ll see you in another episode of Ask Brady.