On the 23rd episode of The #AskBrady Show, we discuss the legality and best practices when it comes to photo release forms.
What’s In This Episode?
- When it comes to taking photos of the people in my church and posting it on social media, and putting it all over our website. Do we have to get talent release forms for everybody in the church? (1:06)
- How do I help the kids’ ministry not look cheesy, like when the pastor wants bubbly fonts and curved letters? Where would the line be in being consistent and the branding over all with the whole church? (9:38)
- What would you recommend as a policy regarding pinning posts on my church’s Facebook page? (18:25)
- Should we post the same theme across all social media platforms on the same day? (23:15)
Show Notes & Resources Mentioned
- Brady Shearer on Instagram
- Pro Church Tools on Facebook
- The #AskBrady Show on YouTube
- Pro Church Tools on YouTube
- Brady Shearer on Twitter
- Pro Church Podcast on Apple Podcast
- Pro Church Podcast 169 – Constructing A Visual Brand Using Photography with Alexander Mills
The Full Transcript
Brady: Today on The Ask Brady Show, we talk about the legalities and best practices of shooting photos in your church and the seven things you need to consider.
Well hey there-
Roxanne: Well they there
Brady: Pro Church nation and welcome to the Ask Brady show episode number 24. We’ve got four great questions from the people of Pro Church Nation and I’m joined, as always to my left, your right, it’s Roxanne.
Roxanne: It’s true.
Brady: True it is. Behind the camera, the editing wizard himself, Jonex.
Jonas: [inaudible 00:00:49]
Brady: And the man with the cam, Alex Mills.
Alex : Thanks, it’s not really a special as it sounds cus I work here but, I’m here.
Brady: Great. Well Roxanne why don’t you kick us off with the very first question.
Roxanne: Sure. The first question comes from Adam and he sent in a video question.
Adam: Hey Brady. I just listened to the podcast where you interviewed Alex Mills about photos and you said how important that photos were for the church, but my question is about the legalities of taking photos of people and posting it on social media and putting it all over your website. Do we have to get talent release forms of everybody in the church? Because we’re taking pictures of all these people, how’s that legal, is that legit to do? So, that’s my question. Sorry my appearance. I just got done mowing my lawn, that’s when I listen to you.
Brady: Great question Adam. This is something that a lot of churches consider and so there are a variety of different things you should be thinking about when it comes to taking photos in your church.
The first and most important thing is, and I will say this with a caveat that I am not a lawyer and this is not legal advice, so make that disclaimer very, very clear. But, anytime you do any research on this, both from articles that I’ve seen written, and when I’ve looked into the actual laws and laws do differ from state to state, country to country, shooting photos in a public place is basically fair game. This has come to be the most important thing that you need to know. So, for instance, if you are in public place such as a street or on a sidewalk, and you’re shooting there, you’re good. And even if you’re in a public place and shooting private property from the public place. So for instance, if you’re in the suburbs and you’re shooting videos and there’s some houses in the background. You’re good.
Last year a couple of us were out shooting in a neighborhood. There was this big Christmas tree in the center of the neighborhood, so we were shooting there, capturing some footage. This lady walks out and says, “You can’t shoot here!” And this is when you need to, obviously use tact and be kind and be charitable. But, the lady was wrong. We had a 100% right to be there and there’s nothing she could do to get us off.
Now we obviously don’t want to be mean to her, unkind. She was an elderly old lady and she thought it was weird that young teenagers, not teenagers, were shooting in her suburb. She’s like, “You can’t shoot my house! Stop documenting me and putting it on the interwebs.” So you know we had to talk through that with her.
So, public is fair game. With that being said, a church property, especially inside a building is not technically public property. It’s owned by somebody but if it’s your public property, sorry if it’s your property, there is legality for you shooting there as well.
There is one kind of caveat generally to be considered when you’re shooting in public property or property where crowds are gathered, where people are allowed to go publicly, and that is people do have a reasonable right to privacy and there could be an argument made that when you’re in a worship service, as intimate as it is, especially if you’re you know, raised hands in worship or prayer, that is a moment where people should have their own right to privacy. Now, not every person would agree with that and that would be up for interpretation, but that is something to consider.
Generally though, if you’re shooting in a building that you own, where crowds are gathering publicly, you could shoot and you’re fine. Beyond that, just because something’s legal doesn’t mean it’s a 100% right or ethical or moral. So let’s talk about some other considerations to make.
There are things that you can do to make sure that people are comfortable. The first, foremost is that you can put signs on doors that just say, make a disclaimer like I did, that I am not a lawyer. Make a disclaimer that, hey just so you know video and or photos will be taken during this. So people are aware of that.
To take it to another level, you can actually have a certain area within your auditorium that you designate as a spot where people can sit, where they know they are not going to be filmed or photographed. So for instance, if you’re doing a livestream this would also apply. If you’re doing crowd shots and stuff like that. It doesn’t even have to be something super formal. I mean you could just do something where it’s like the back row on the right hand section of the pews. Or the back row of chairs in the center section, like you know we’re not going to shoot there. You probably don’t want to do it in the center section, you know because that might be a place where get kind of some ambient shots either way, but you know you can tuck it away in the corner sort of thing so that way people know they’re being photographed, with the signs on the doors and then they have the choice to kind of withdraw themselves from photographic candidacy and sit in a place where they are not going to have their likeness captured on videos or photos.
Another thing that you should probably also be aware of and just be okay with is, expect and be prepared to delete photos. So, if you post something on social. If you post something on your website and someone does come to you, and Roxanne comes to you and says, “Look, I don’t want my photo up there.” Just kind of have an expectation and preparedness that you might have to delete a photo at any time. And if it was me, I would rather delete a photo, even though if technically, I was allowed to shoot it and use it, than upset somebody right. And this is where again, the boundaries of legality and just best practice are going to cross. Sure, technically, legally you’re allowed to shoot that photo. There’s nothing Roxanne can do legally. She’s not going to sue you, but you don’t want to piss off Roxanne. I’ve seen her upset. It’s terrifying.
Roxanne: It’s true.
Brady: It doesn’t happen that often and if you’ve upset her over a photo, not worth it. Delete it. So just be kind of prepared and aware ahead of time that that may happen eventually and if you shoot enough photos of people it will happen inevitably at some point.
When it comes to minors, always get their permission before shooting. So when it comes to your kids ministry, have release forms that are signed. You can have them on record. Make sure that you are not using a photo of a minor without permission, that’s kind of what’s really best practice and it’s even better to get their permission before you shoot a photo. You know most people aren’t going to be too upset if you’re capturing their own likeness, especially in the world of social media. We’re putting our own likeness on display at all times basically. You might have some older people that are upset but that you know, is going to continue to become less and less. But when it comes to minors, parents might not be super thrilled of you taking photos of their kids without their prior consent. So be considerate of that.
Final thing, is when it comes to high traffic photos, meaning the main photo at the top of your website. The main video at the top of your website. If you’re doing an advertising campaign, whether it be on Facebook, whether it be a print campaign, when you’re using a photo that is going to be seen again and again, high traffic. It might be best to get the permission of the people or person in the photo ahead of time just to make sure they’re good with it. You know it’s highly unlikely in churches of most sizes that you’re going to get a picture of someone, post it on social, and someone’s going to get really upset. Highly unlikely. Meaning if you do it a 100 times, it might happen once. But if you’re using that photo at the very top if your website. If you’re using that photo in a postcard that gets sent out to 25,000 homes in your neighborhood. If you use that photo on a Facebook ads campaign, that reaches 300,000 people in your city. Suddenly these high traffic photos, the more they are seen by individuals, the more likely you are to upset somebody. If you’ve already put in the sign on the auditorium, you have a section in your church where people don’t care. If you have a church that’s just laid back and is not full of elderly people that are just a bit uppity, then you’re probably fine there too.
What I’m trying to do with this answer is kind of give you every possible angle that I can think of when it comes to shooting photos, the legalities and the best practices.
So, to summarize. I had seven points. Always choose an odd number for the amount of points you have, sounds better.
Seven points. Number one, most important. When you’re shooting in a public place or where crowds are gathered, which is considered a public place, it’s fair game. You shouldn’t have a problem legally. The only caveat to that point, number two, people do have a respectable right to privacy. So, there could be an argument made that an intimate moment like prayer or worship is considered that and that wouldn’t be cool. And that to end, this is if you’re using a really close up shot of someone, you know if you’ve got a camera with a 200 millimeter lens and you’re shooting someone mid hand, maybe you shoot someone that you know will be chill. Not someone you recognize as a new visitor. That might be something to consider.
Three, signs on doors are always great for making that disclaimer so people are aware of what may be happening.
Number four, you can create a section in our church. Just the back row in one of the sections in the corner where you have decided you will not film.
Number five, be prepared to delete photos.
Number six, always get permission from and for minors and number seven consider getting permission on high traffic photos even if they aren’t of minors. If they’re going to be seen by thousands upon thousands people, what you wouldn’t want to do is print 25,000 postcards and then get somebody upset knowing that you could not delete it and backtrack.
Roxanne: Yeah. I’m actually really glad Adam asked this question because we get it a lot, so it’s good to finally have it out in one place to share with people.
Roxanne: Alright. The next question comes from Jared and he also sent in a video.
Jared: Hey Brady. I can’t tell you how much you and Pro Church Tools have made an impact in my life and which impacts the churches creatives, and which ultimately impacts the kingdom, which is awesome and I’ve always known what looks good, but now I understand more of the why in what I’m doing.
So, I kind of have a two part question, but related to the same … As a main church creative, how do I help the kids’ ministry not look cheesy? Like when the pastor wants a post on social media, and wants to promote an event, and so for this event, he asks for bubbly fonts and curved letters and other looks that I find to look strange. It seems like it doesn’t belong on social media, but we do want to reach families and their kids, like through their kids, but the main demographic also is to reach the twenties and thirties. I understand that these kids aren’t going to be on social media. Are they going to be watching their parents as they’re scrolling through? I don’t know, so who do you appeal to when you make those post too.
Then also, we are a church that hasn’t launched yet. So some things in the kids’ ministry aren’t set visual and style wise. They’re looking for a logo and I know the pastor is going to want a different font, probably bubbly and treat the kids’ ministry as a sub brand, but at least it will be called something normal, like it will be the name of church kids. But then you go deeper and each of the names of the classrooms are going to have their own unique names like The Unicorn Class or whatever. I just made that up, that’s not real. But something like that, you know and so would that be … where would the line be in being consistent and the branding overall with the whole church?
Brady: Well thanks for the kind words and the question Jared. You know this, there’s a lot of moving parts in your question so I want to start with the most important is that, as we’ve talked about in the past, you want to be a branded house not a house of brands. The average church, 200 or less, your church could be even bigger, but organization where 200 people attend a church service, they don’t need dozens of different brands or even multiple brands. Churches have enough trouble figuring out a single brand, much less managing multiple. And again, churches often have this inclination, this compulsion to add more and more and more rather than make hard decisions and go run in a single lane. Feels like, if we do lots of different things maybe we have a chance of one of them hitting. Which doesn’t really work when you’re an individual, sorry, an organization that has such limited resources. Makes sense to make a good decision in one place and run in that single lane. That’s how you win with communication.
With that being said, it sounds like you’re on the right track when it comes to the name of your kids ministry. So if your church was Engaged Church, you would want to have Engaged Kids. What you would also want to do is have the same logo for that though and the same font. So, if your name of your church, Engage Church is written in Proxima Nova font, you would also want Engaged Kids to be written in Proxima Nova font as well. It doesn’t really make much sense to be consistent with the actual sound of the name, if you’re also not consistent with that … with the way the name actually appears visually. You would want the logo and the typeface to be identical as well, you want to be consistent with your consistency. If you’re inconsistent with our goal of being consistent, you’re still being inconsistent.
Brady: Is that clear?
Roxanne: I think I got it.
Brady: Awesome. So, that would be the first big point.
Second thing when it comes to bubbly fonts, when it comes to colors, you mentioned that different demographics that your church is trying to reach, what’s also interesting is if you’re doing a promotion for a kids’ ministry, right? Not like an internal thing when it comes to a slide in your church necessarily, but an outreach when it comes to Facebook ads, a mailer, anywhere. Even on your website or within your existing congregation. Who is going to be seeing this promotion? Not a seven year old kid.
The parents are. So really, the best way to promote something like this is with photos. That is what’s going to grab the attention most of someone scrolling through, perusing through their social feed, or through their mail or through the church’s website. What you want to do is promote to the people who are making the decisions on this event and the six year old, the seven year old, the eight year old is not the one that is making the decision to attend the VBS, to attend the movie night. Right? It’s the parents. So you might want to consider creating actual material to reach the parents and to that end, that material would be the same, brand wise, as what you’re doing on your website already and that’s an easy way to say consistent. It might be an easy way to convince your pastor, be like, look a kid is not going to see this bubbly font and be like you know what I have decided to drive out to this event to be part of it because they can’t.
The reason that television shows and kids toys are using super bright colors and maybe bubbly fonts, though I would say that’s up for debate, is because a kid has a choice over which television program they watch. They do not have the choice, to the same extent, to jump in a car and attend a VBS or to pay the ten dollars for the registration for the big kids event that you’re hosting, right. So, advertising to the parents, and this is on-going kind of debate, argument decision making process, when it comes anything related to marketing to kids, yes kids are becoming younger and younger when it comes to their availability and the phone, our mobile devices makes it so that we can market directly to kids but there are tons of laws around that. So, even big brands, the discussion is always, are we marketing to the kids or to the parents and it’s likely both, but how do we figure out the intersection between those.
Another thing to consider when it comes to bubbly fonts, is if your pastor, if your leader is adamant on using a special fun kind of kids brand for this event and the visual assets for this advertisement, there are ways that you can get around this. I’ve had plenty of conversations, somewhat surprisingly, when a church has come to me and said, “My pastor thinks Papyrus font is awesome. I know it’s not, but how do I explain that?”
Because a pastor does not really necessarily care if you say, “Well a bunch of designers think the Papyrus is dumb.”
Now, there are way to get around that, but the easy solution when it comes to convincing leadership, which is the dynamic that we’re trying to navigate here, is finding an alternative. So what you want to do is get to the why of your pastor’s desire to use a bubbly font or Papyrus. You would be like, “Why do you want this?”
So in the Papyrus instance, pastors are usually like, “Well when I look at Papyrus, it feels like Sanskrit, it feels like a form of scripting, the way the bible would be manuscript.”
You’re like, great if that’s the reason why, I’m going to find a font that feels like that. Now the pastor, they were just scrolling through Microsoft Word and saw something they thought was cool. They don’t know all the baggage that’s attached to Papyrus. They’re not a designer. And again this is one of the symptoms of churches being organizations with very limited resources. You have people that are serving in roles that they should not be, but they need to be because who else is going to do it?
So what you want to do is get to the root, why does my pastor want to use this cartoon-y font? He thinks it will appeal to kids or parents and thus appeal to their kids. Okay Great. Go to a place like creativemarket.com where designers are creating tremendous fonts and find a font that kids like using the search using the categories, using a way to refine and find a font that feel kids-y, show your pastor, right. Then that way he’s not going to allow you to use the 3-D rendering engine in Microsoft WordPerfect where you can kind of create those bubbly fonts that look 3-D and you did that for your grade eight project and you’re like this looks sweet. Because it probably did in grade eight, or at least you thought it did.
Brady: That’s a way where you don’t have to like … you don’t want to lose … look you really don’t want to fight a battle for a font probably. So, if your leadership is so adamant on using a certain type of font, they probably don’t care if you use Papyrus or one that accomplishes the same why that is an alternative that is still matching what they want, kind of the same style. So don’t, you don’t want to lose a battle or make your battle, make your final stand for fonts. It’s just not worth it. So what you want to do is navigate a substitute, an alternative. So, what you need to do is get to the why your pastor’s goal here. Why do they want a bubbly font? Oh, the want to appeal to kids, they want to appeal to parents of kids. Okay great. Let’s find an alternative that looks good, like you said, Jared. You know it looks good. So go to Creative Market, find font that looks good, but is a substitute, adequate for what your pastor, what your senior leadership is trying to accomplish with this brand.
Roxanne: Yep. Sounds good.
Alright, question three comes from Bob and he says, “I’m the communications director for my church. I’m wondering what you would recommend as a policy regarding pinning posts on my church’s Facebook page? Occasionally a staff person with admin rights will pin something to our Facebook page that I don’t believe warrants pinning. However, I don’t have a standing policy or best practice so I don’t feel it would be appropriate to tell the person they shouldn’t pin. Wondering if you have any suggested best practices.”
Brady: So your Facebook page will allow you to pin a post to the very top. Facebook’s algorithm, even within groups and within pages sometimes, will kinda change the order, right? Or, if it doesn’t change the order, and the order shows up in a chronological fashion, a post that might be very important to you, or very popular, can get buried very quickly by other posts that aren’t as important or as popular. So Facebook gives you this option. Twitter gives you this same option on your individual profile to take a tweet, or take a post, and pin it to the top. Meaning when someone visits, and this is the key, when someone visits your Facebook page or when someone visits your Twitter profile, the first thing they see will be this pinned post. With that being said, this only works for people that visit your page.
Now, we don’t know the way that the algorithms of social work. That is the mystery. So, the more I thought about this, the more I thought maybe there’s the chance that if you pin a post Facebook will give it a little bit extra boost in reach.
Roxanne: Oh, I’m not sure.
Brady: But if you’re pinning a post, likely, or at least half the time, you’re pinning it because it’s performed well or because it’s important and it’s already kind of done its runs through the organic reach that you’re going to get. So, pinning it, even if it did give it an extra boost in organic reach, wouldn’t really merit that decision cus the post has already run its course.
So, you got to consider that the only people that are going to see this pinned post, the only people that it matters for are those that are going out of their way to visit your Facebook page, not seeing your posts within their feed. This is a very small group of people. Maybe half a dozen a week. Maybe a dozen a week if you’re a huge church, a bigger church. People don’t just go out of their way to look to your page. You, the staff, the admins of the page, you are visiting the page a lot. I see the Pro Church Tools Facebook page all the time. When was the last time you saw it? You might have seen my posts, in your feed, but you’re not going out of your way to Facebook.com/ProChurchTools, though if you haven’t liked it already go do that. That’s the thing though, once you’ve like the page, you’ve got no reason to go back to the page.
So it’s probably not that big of a deal fighting over this. The bigger issue is who has admin rights to your social platforms. This is a discussion that we had on a podcast interview that I did just this week coming out, I think it’s coming out in August, with Kenny [Jang 00:21:09], where we were talking about, it’s very important to consider who has admin rights. Who has 100% autonomous decision making ability on your social platforms? I kind of compared it to the stage at your church. You would not be okay if someone in the middle of service, whether a congregation member, or someone on staff, just walked onto the stage and was like, “Look, I know we’re in the middle of the second song, but before we jump to the third, I’ve got something to say” and then just said their piece. “Hey men’s ministry, it’s going to be big. There’s going to be bacon.”
Jim! Get off the stage, right? Now if you talk to, if Jim came to you beforehand, this is what would happen, right? Maybe you’ve got no problem with Jim making a stage announcement but he’s going to come to the senior leadership beforehand. You’re going to discuss how it works and yet with social we don’t yet have that kind of best practice approval rate, approval process, or even just assumption. People are like, I had something I wanted to post, so I posted it.
That’s the problem. There are different ways to kind of deal with this. One way would be to limit the admin rights and just have one or two people have administrative access, posting access, editors access. And then, having them kind of be the gatekeepers over social.
With that being said, if you can’t do that and people are pinning posts left, right, and center, it’s probably not that big of a deal. Though, when I’m thinking about what posts would be pin-able, with the church’s Facebook account, I think one good one would be you know your church’s weekly service. You know if you’re doing a video of your service, a livestream of your service on Facebook Live, it might be smart to just pin that. What kind of posts are you pinning on Facebook page? The type of post that you want to be seen and that are kind of like, ongoing sort of things. There aren’t too many events that I think would be pin-able. Maybe if you had a huge registration where the deadline was coming soon. That might be pin-able, pin worthy. But I think probably the best use of that pinned position. The amount of words I’m saying right now that start with P right now. That pinned position of the post would be your church’s weekly service. That’s my best thoughts.
Roxanne: Yep Alright, final question comes from Josh and he says, “Social media posting templates. Should we post the same theme across all our platforms on the same day or not correlate the themes between platforms each day?”
Brady: Was he talking about theme, like subject matter or medium?
Brady: Okay. Great. So I’ll respond to both.
So when it comes to subject matter, I mean the underlying concept here, and I like how each question that we’ve done so far kind of has this macro idea, and then once you’ve got that managed, kind of micro implications for that macro idea.
The macro idea here is, if you’re posting the same content on Facebook as you are Instagram as you are Twitter, why am I following you on all three? You’ve gotta give me a reason to follow you on multiple platforms, if that’s your goal. If that’s not your goal, then post the same stuff. If your goal is just, you assume, that only 25 year olds are on Instagram and only 30 plus year olds are on Facebook, and only college and high school kids are on Twitter, then post the exact same stuff on every single platform and that’s fine. But, because we know that’s not reality and people are multiple different platforms, you’ve gotta give them a reason to follow you on each unique platform.
So, that means posting different content. Now there are so many different ways that you can create different content. You don’t need all of your subject matter to be unique every single day on three different platforms. You don’t need the medium that you post, meaning the video, whether that be 16 by 9, 1 by 1 or the photo, or the text, or the link post, you don’t need that to be different every single time, every single day, on every single platform.
You’ve got so many variables that you’re working with, just to run through a few. Type of medium, meaning video or photo. Aspect ratio. Subject matter. Time of day. Length of post. That’s just five of that I thought of right there and each one of those has multiple within them. So like subject matter. That means you’ve got like 10 different categories within that. Medium. There are like six different options within that. And the more variables that you have, and easily it’s two dozen, three dozen, the number of combinations between these variables, now becomes basically infinite.
So here’s what we do when it comes to different social platforms. We abide by the best practices by the accepted culture of each social platform. So for instance, video right now, video right now? Facebook right now, video is going to be the best thing to post. Instagram, stills are still the best thing to post. Twitter, short 140 character less or words, still the best thing to post. Now that doesn’t mean that I won’t use video on Instagram. That doesn’t mean that I won’t use a photo on Facebook and that doesn’t mean that I won’t do only text on any platform, but the majority of what we post on each platform is considered best practice for that platform. We try to really think, okay what is performing the best on Instagram? When people get on Instagram what are they expecting to see? Stills, still. Now, you can put in videos every so often, but you know stills are still going to perform best and it’s still what people mostly expect.
So you’ve got figure out how can we be different. There’s no merit or benefit that I see from posting the exact same thing on every single platform. Not only does that kind of teach the people within your audience to not really care about what you’re posting on a single platform, because let’s say they follow you on both Instagram and Facebook, and they see something on Facebook, maybe they’ll think to themselves, and I would subconsciously, I don’t really need to pay attention to this because I’ll probably still see it on Instagram somewhere else. And now they just start to ignore you. That’s what you don’t want and if you post the exact same stuff all the time people are just going to start to ignore what they’re seeing from your channel, from your page, from your profile because they think to themselves, alright I’ve already seen this on Instagram and even if they haven’t, it’s happened so many times that that’s what you’ve conditioned them to do. That’s how they are conditioned to respond.
Roxanne: It’s true. I’ve unfollowed so many people who repost their photos from Instagram to Facebook because I’m like, now I’ve liked your photo on two places. I don’t want to do that.
Brady: And re-posting automatically is possible, even if you did it manually still just as bad. So you need unique content. The point here is that you don’t need to create something brand new every single day, or multiple times a day for multiple platforms. There are so many variables that you’re working with to mix things up.
So for instance, I’ll take this single idea and usually how I do it for Pro Church Tools is I’ll come in on Monday morning and I’m writing two videos for that week, we’ve got a podcast that’s going live, we’ve got another podcast that’s going live and we’ve got Ask Brady. So, from the week before I’ll look at Ask Brady and I’ll try to create one by one video that, you know something that I shared that was cool that I can take and put into 60 seconds and I put that Instagram and I put that on Facebook. And then what I’ll try to do and I’ll schedule those on different days and I’ll caption them a bit differently, and you know Instagram does not allow captions yet, but Facebook does, so I’ll kind of prepare them differently. And then I’ll take kind of the big ideas from the videos that I’ve written and I’ll take 140 characters blurbs and I’ll put them into the Twitter stream. And I’ll take kind of the best quotes and I’ll create some quote posts for Instagram. And we’ll take the video as a whole and that we record that day and we’ll put it entirely on Facebook.
So, the subject matter there is remaining the same, but I’m adjusting other variables. Length. Medium. Time of day it’s posted. Same subject matter, we’re adjusting other variables. You could adjust subject matter every single time but the point is you’ve got all these variables, infinite possibilities. The worst thing that you could do is keep everything the same. There’s no reason for you to.
So, look at the variables from your stand point that are the easiest to adjust. The ones that are going to require the least amount of effort, creative input, and time from you, but don’t keep everything the same. Only bad can come from that. It doesn’t have to be difficult. You can look at all these variables, mix and match, create that variety, create the contrast, keep people on their toes. Don’t condition them to ignore you by posting the same thing on every platform.
Roxanne: And do you purposely, like if you’re posting about the podcast, whatever episode we do this week, would you purposely put your podcast out only on Instagram and then couple days later do it on Facebook? Or would you post about the same subject on the same day on both places?
Brady: That’s a great … and that’s was part of his question so I’m glad you reminded me of that because what I did want to say is that, the way that content works with podcasts, with articles, with videos, these aren’t timely. You’re not breaking news as a church. You’re not like, guess what Donald Trump Jr posted now, which as a big thing this week. Where you need to get it out if you’re CNN, if you are Fox News, if you are the New York Times, the one that was going to break the story and you need to get that out on every single social platform because it is very timely. That’s not the way that your type of content as a church works. I mean maybe, because of the service that was most recent, but even that, unless you’re talking extremely about current events, someone could watch that same sermon a year later and [Verdic 00:30:17] does this all the time where he’ll release kind of sermons of old and you’ll know because he’s way skinnier and that content is still just as good. That sermon is still just as good.
So there’s no reason for you to think, this podcast was live today I need to send it out. I used to do this. I used to post a podcast on a Tuesday and be like we need to email people on Tuesday. We got to post about it on social on Tuesday. Now what I’ll do is, I’ll just catch up a week later cus people that are subscribed to the podcast they’ll get it right away and maybe we’ll send out an email a couple days later.
But you’re not breaking news and so there’s no reason for things to be incredibly timely. Post about it the day later. Post about it a week later. Post about it month later. We have our Twitter queue set up and even the way that we structure our youtube channel, where we post and kind of show the post that we think are most valuable even month later, but even in Twitter, I set things up on a recurring basis using a tool called SmarterQueue where I have close to 300 tweets that I think are very good, have performed well and they just endlessly cycle. There’s so many of them that people rarely see the same ones twice or if they do see the same ones twice, it’s still so good that they like it or retweet it. But for the majority of the audience, they don’t even see things duplicate, multiple times and we just have them on a recurring basis, the same 50 articles that we love sending out over and over and over again because the timeliness just isn’t there.
So, don’t kind of buy into that lie that we’ve got breaking news and we need to post it. We released a podcast, it needs to go out today. If there is a timely element to what you’re posting, like if you have a weekday podcast. Some churches do this, you know a new podcast, that’s a five minute current events one that goes out every single day at 8:00 AM, yeah then maybe that would be a little bit different, but the majority of church content isn’t timely to the extent that it needs to be posted right now because if we don’t, the thing that we’ve got going for this content, that which it is timely, will be lost. Just not the case.
Brady: Well those are the four questions. Little bit longer of an episode today, which means I … I didn’t even have a coffee. I was just a little bit hyped up I guess extra so, thanks so much for listening or watching. If you want your question answered you can hashtag AskBrady on Twitter and Instagram, wherever, we’ll find it. If you’re on youtube or Facebook, put your question hashtag AskBrady in the comments below. If you have a video question, do know that if you send it in, just as Jared and Adam did in this episode, you’ll be sent immediately to the top of the queue. Jared sent in his question when?
Roxanne: Last Friday I think.
Brady: Last Friday. You know how many questions that Jared leap-frogged? All of them, because he sent in a video. If you want your question answered immediately send in a video and you’ll be pushed immediately to the top of the queue. Thanks for listening. Talk to you next week.