What's in this session?

  • Why you should be posting sermon quotes (0:27)
  • Tip #1 – Alliteration (1:03)
  • Tip #2 – Pair With Scripture (2:05)
  • Tip #3 – Emotional (3:19)
  • Tip #4 – Brevity (4:25)
  • Tip #5 – Memorable (5:30)

Show notes and resources

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The Transcript

Alex Mills: Well, hey there, and welcome to Pro Church Daily, the show where in 10 minutes or less you’re gonna get a daily dose of tips and tactics to help your church share the message of Jesus while we try and navigate the communication shift we’ve seen in the last 500 years. I’m your host, Alex Mills. Joined, as always by the boss man. It’s Brady Shearer. And today, we’re talking about five qualities of a powerful sermon quote.
Brady Shearer: Something I’ve noticed on social media is that sermon quotes, one liners seem to perform disproportionately well compared to other content.
Alex Mills: Oh, yeah.
Brady Shearer: And so, we want to analyze what makes a great one liner from a sermon, what makes a great sermon quote, and how can we better identify them and curate them? And so, we’ve got five qualities that I’ve pulled out from looking at some examples, and we’re gonna give you some examples as well.
Alex Mills: Sweet.
Brady Shearer: To hopefully help you create better one liners that can distill and take big truths and make them easily digestible.
So, tip number one is to use alliteration. Of course, alliteration is the occurrence of the same letter or sound in closely connected words or phrases.
Alex Mills: Love it.
Brady Shearer: So, let’s talk about a couple of examples. These all come from the one liner designer himself, Steven Furtick. Example number one, are you worrying about something God has already worked out?
Alex Mills: Nice.
Brady Shearer: So, here we have the comparison of worrying and the working out of God, two Ws, alliteration.
Example number two, your routine creates your results. Routine, results, alliteration.
Example number three, destiny is never without difficulty. Not only did we have alliteration with the first letter of those two words, but also the last letter of those two words.
Alex Mills: Clever.
Brady Shearer: I call that double alliteration. That’s a classic DA maneuver.
So, alliteration is one great way to identify a good potential sermon quote.
Alex Mills: Yeah.
Brady Shearer: Why? Well, because it makes it more memorable.
Alex Mills: Absolutely.
Brady Shearer: Something that’s easy to remember is a good sermon quote.
Alex Mills: Yeah.
Brady Shearer: Tip number two is to pair your sermon quote with scripture. One reason that you might wanna do this is to boost your credibility and to cite your source.
Alex Mills: Yeah.
Brady Shearer: So, this is also just a way to shield yourself from any criticism. You create this one liner and you say, “Destiny is never without difficulty,” and then someone goes to you and goes, “Yeah, where does the bible say that?” And you go, “Well, if you ask I’ll give you an answer, Philippians 1:14.” And because of my chains, most of the brothers and sisters that become confident in the lord and dare all the more to proclaim the gospel without fear, aka destiny is never without difficulty.
Alex Mills: [inaudible 00:02:34].
Brady Shearer: And this is something that Furtick and Elevation do a great job of, if they have a one liner they’ll often use the description, the caption of the actual post-
Alex Mills: Smart.
Brady Shearer: … just to inject a scripture reference. Because look, all truth is God’s truth. That’s the original source of all good things. And so, if you found a different way to say it, hey, the source is still scripture. So, find a way to go back to that.
So, to use one of our early examples we talked about, are you worrying about something God has already worked out?
Alex Mills: Hey, can you prove that to me?
Brady Shearer: Romans 8:28, baby. And we know that in all things God works for the good of those who love him, for those who have been called according to his purpose.
Alex Mills: I’m gonna share that.
Brady Shearer: That’s what one liners are for.
Alex Mills: Yeah.
Brady Shearer: Tip number three, keep it emotional. There’s that classic Ben Shapiro line, facts don’t care about your feelings. On the contrary, when it comes to one liners, feelings over facts.
Alex Mills: Yes.
Brady Shearer: And this is something that I don’t necessarily resonate with. If every sermon quote was data that proves something about the world, I’d be like, “Retweet, retweet.”
Alex Mills: Can verify.
Brady Shearer: Sociopath share. But, for most people, feelings trump facts.
Alex Mills: Yeah.
Brady Shearer: So, you wanna keep your sermon quotes especially emotional if you want them to be shareable, and if you want them to resonate. So, to go back to a couple of our examples, are you worrying about something God has already worked out? And we use Romans 8:28 as the source for that one liner, Romans 8:28 is one of the most popular scriptures of all time.
Alex Mills: Okay.
Brady Shearer: And the reason for that is because it talks about one of the core emotions of the human experience.
Alex Mills: Absolutely.
Brady Shearer: It talks about worry. It talks about God working things all together, because there’s uncertainty for the future but God’s got us, feeling.
Alex Mills: Right.
Brady Shearer: Example number two, destiny is never without difficulty. Life is hard, that is emotional.
Tip number four, brevity. The best quotes take the complex and they make it simple. And this is why your sermons can almost certainty be full of one liners, because when we’re thinking about the type of subject matter that we’re tackling within our messages and sermons, we’re talking extensional matters of the heart, eternity, hope, purpose, destiny. These things are complex. They are difficult to tackle and to consider. So, if you can take a complex idea and distill down to a five, six, seven word one liner it’s so much easier to keep that with you, and to feel like, “Wow, that really resonated because it just showed it to me in a new way.”
Alex Mills: Right.
Brady Shearer: A lot of the times we’ll read the bible, and we’ll read it in a new way. Or, we’ll see a commentary that explains it in a new way. And we’re like, “Oh, I had always heard that before, but now I feel like I actually get it.” One liners can create that same type of epiphany moment.
Alex Mills: Right, and when you quantify such a complex idea into, like you said, five, six, seven words and make it more simple, that simplicity is going to lend itself towards that extensional truth becoming more memorable.
Brady Shearer: Exactly. And that is the final tip, sermon quotes that resonate with people are memorable. Memory equals retentions equals transformation.
Alex Mills: Yeah.
Brady Shearer: If you can remember something and you can retain it, not just in the moment but longterm, then you’re actually able to implement it, take action, and that leads to transformation. So, an example of that would be, your routine creates your results. If this is something that you can remember, the next time you feel compelled to just disassociate from your routine, to go in a different direction you can remember, “Hey, if I want to achieve what I truly care it about it all starts with my routine.
Alex Mills: Right.
Brady Shearer: So, I’m gonna stick with that because routine equals results. And the truth behind that is, of course, that everything that we do in life is based on our habits. There’s that classic saying, you are the summation of the five people closest to you, and that’s true of everything. You go to work, the same road every single day and you work at the same job every day, and you do the same tasks every day, and you see the same people every day, these are the type of habitual experiences that are forming your identity and who you are.
Alex Mills: Yeah.
Brady Shearer: Your routine equals your results. So, it’s this complex idea. It’s distilled down to something simple. It’s made memorable. And once it’s memorable, and you retain it, now it can become actionable which is what makes it transformable.
Alex Mills: So good.
Brady Shearer: Which is maybe a one liner itself. Just, you’re welcome for that one.
Alex Mills: Write it down. Tweet it.
Brady Shearer: That’ll do it for this episode of Pro Church Daily. We wanted to give you your featured resource though for this episode. We’re talking about sermon quotes. We’re talking about one liners. We’ve got five Photoshop templates that are downloadable made specifically for churches to actually use for your sermon quotes.
Alex Mills: Right.
Brady Shearer: So, you can post to social media. What’s really cool about these is that they’re especially tall in the design composition. So, you can use them for Instagram Stories, or if you wanna crop them down for Instagram you can do that. If you wanna crop it down even further for Facebook, you can do that.
Alex Mills: Awesome.
Brady Shearer: They are completely re sizable, and they are downloadable for free in the essential sermon engine bundle, which is linked in the show notes for this episode of Pro Church Daily. It’s free, so go download those, create your own one liners.
That’ll do it for this episode of Pro Church Daily. We’ll see you next time.

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