Regardless of what it’s called, almost every church has a church connection card. Check out what makes the following 4 connection cards awesome. Use them as jumping-off points to inspire an upgrade (or simplification) of your own church’s card.
1. Welcome Home
Most church connection cards ask for too much information. Do you really need to know a visitor’s address, email, and phone number?
Here’s a simple truth: the more information you’re asking for on a form, the less forms you’ll have completed. So the question you need to wrestle with as a church is this: Are we okay with removing some of the fields on our connection card if it means more connection cards will be completed? And if so, what percentage of increase in completed cards would it take for us to make the switch?
The bottom line is this, ask for as little information as possible on your connection cards.
2. I Have Decided
If you’re finding it difficult to keep your connection cards lean, one workaround is to simply have multiple cards that serve multiple purposes.
At Engage City Church, visitors and regular attenders will find three different cards in the seat backs of chairs: a Welcome Home card (pictured in example number one), an I Have Decided card (pictured above), and a Sign Me Up card (pictured below). Each of these cards serves a unique purpose. Instead of cramming all of this information onto a single convoluted card, Engage has delegated individual tasks to individual cards.
Of course, this can be overdone as well. I personally wouldn’t use more than three different cards total.
3. Sign Me Up
Whatever it is you call the connection card at your church, the verbiage you use will be completely foreign to a new visitor. If you don’t have an evangelical church background, the word connection card (or whatever you call it) has no meaning.
One way to make sure you’re communicating clearly is to color coordinate your cards. Instead of asking visitors to, “Fill out a connection card,” you can simply ask them to, “Fill out a green card.” This ensures there’s no confusion as to which card you’re referring to. Especially if you have multiple cards, color coordinating them — using your brand colours — is a win for clear communication and consistent visual branding.
4. Put Me In Coach
Don’t be afraid of having some fun with your connection cards. Let’s face it: connection cards are boring. Filling out your information on a card is anything but exciting. But when your verbiage is playful (as pictured above), it can show off your personality as a church.
When it comes to your church connection card, less is more. Taking inspiration from the 4 connection cards listed above, here are 4 helpful tips to consider when designing your next connection card:
- Keep it minimal: The less information you ask for on a card, the more cards will be completed.
- Use multiple cards: Instead of stuffing a single card full of endless information fields, use individual cards for individual tasks.
- Color coordinate: Use colors to make card identification easy.
- Be playful: Filling out cards is boring. Use fun verbiage to show off your church’s personality.
What does your church’s connection card look like? Post an image in the comments below!