Here we are in the 21st century and your church’s website is one of — if not THE — most important aspect of your church’s first impression when it comes to initial contact with visitors and new people.
1. You Are Being Judged
Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of an organization (Source).
Basically that stat emphasizes the principle that if a website is poorly designed and sucky, visitors to your site will in turn conclude that your church itself is sucky. Is that a fair conclusion to make? Of course not. But it’s reality nonetheless.
2. You Might Be Rejected
94% of people cited poor web design as the reason they mistrusted or rejected a website (Source).
I would definitely consider myself to be among that 94%. I’ve landed on pages that could have been offering amazing products or services, but the design was so atrocious that I immediately clicked away — distrustful of the organization itself.
Moreover, there’s a general rule on the internet that says an average visitor to your site will linger for about 10 seconds before clicking away to another site.
In 2013, a study by the US Nation Library of Medicine revealed that our attention span is only about 8 seconds long and this coincides with the time we’ll allow for a website to intrigue us – and if it doesn’t intrigue us within 10 seconds, well, we’re gone.
So to recap, what are these first two statistics telling us? Well number 1, for half of the people, the quality of your website’s design is the number one criteria that determines that quality of your church as a whole. And number 2, if your website design is poor, 94% of people won’t trust your church or what you’re saying. Also, remember that you only have about 10 seconds to make a good first impression on a visitor before they leave your site.
To summarize briefly, if your website’s design is poor people won’t trust you, and you only have about 10 seconds to make your argument. I don’t know about you, but when I go through these statistics it’s easy to feel a lot of pressure. Like, ‘Man, our church’s website is super important. If we don’t make sure it’s awesome we’re going to be missing out on a lot of connections with real people,’
I totally hear your concerns — and, while I don’t want to make it worse — let’s look at two specific church website statistics…
3. & 4. Your Website Is Important
- In 2012, 46% of church attenders said that a church’s website was important in picking a church to visit (Source).
- 33% of people said that the internet was the first place where they learned about their church (Source).
So what does this mean?
Well, in big, bold letters it means YOUR CHURCH WEBSITE IS IMPORTANT. For many, many people your church’s website is the very first point of contact that they will ever have with your church. In decades past the first point of contact someone would have with your church was when they walked into your building, and that’s why greeters exist — to make a good first impression and to make everyone feel welcome. But guess what? Before someone ever steps foot in your building, they’re going to type in your URL. And your church’s home page has on average about 10 seconds to prove and explain to that person why your church is great. Because your church is great – and you know it is.
So…what are we to do? Obviously, our churches need to focus on creating better websites. But we can’t do this by throwing things together and hoping it works. We need a proven system. A framework. Or, as we like to call it here, a blueprint.
The 11-Step Blueprint To Building A Better Church Website
The 11-Step Blueprint to Building a Better Church Website is a blueprint that we’ve created and it’s how we build all of our websites. It’s how we’ve built websites that get tens of thousands of visitors every month. But not only do our sites get visitors, our visitors take action when they’re on the site. Because we don’t just want someone to land on our site, we want them to interact with us . In this execution plan, we obviously walk through each of the 11 steps to building a better church website, but we also cover the biggest mistakes that church websites repeatedly make.
We’ll also show you how to shoot beautiful photos for your website. And perhaps the most exciting part, we use the 11-step blueprint in this master class to actually build a church website from scratch throughout the course.
See, we didn’t just want to share this valuable information, but we also wanted you to see it in action. So there it is. The stats prove just how crucial it is that your church’s website is purposeful and high quality. We’ve created this 11-step blueprint to get your church’s website to where it needs to be. This execution plan is currently only available inside Pro Church Academy. So visit Pro Church Academy to check that out. And before we go, let’s recap each of the four statistics one more time…
- Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of an organization.
- 94% of people cited web design as the reason they mistrusted or rejected a website.
- 46% of church attenders said that a church’s website was important in picking a church to visit.
- 33% of people said that the internet was the first place where they learned about their church.
Your church’s website is important! So go out and build a brilliant online presence.