Churches all around the world are feeling the pressure to have a church app. But for 99% of churches, an app makes no sense at all. You think you need an app to deliver content — sermons, audio, articles, events signup or giving options. But you don’t need an app for that. Here are 3 reasons not to build an app.
- “It takes about 6 clicks to install a native app, and with each click, you lose about 20% of your users.” (Source)
- “60% of apps in the Google Play app store have never been downloaded.” (Source)
- “The average user downloads less than 3 apps per month. Half of US smartphone users download zero apps per month.” (Source)
- “Users spend 80% of their time using just 5 apps.” (Source)
- “80% of users who download an app fail to become active users.” (Source)
One of the reasons apps became so popular so quickly is because you could do things in an app that you couldn’t do in a regular internet browser. But with the advent of HTML5, all the customizations and features available on apps could be added to your website. Basically, what made apps unique was their experience; but now that experience isn’t unique anymore.
2. The Future Is Without Apps
People are starting to predict that apps won’t exist in the next decade or so. Rainmaker.fm, a company that has been a leader in digital marketing for more than a decade, recently came out with a podcast in which they argue that the future is without apps. And whether or not they’re correct, the truth is that apps just aren’t novel like they used to be.
3. Your Church Website Is An App
Ask yourself this question: What can people do on your app that they can’t do on your website? Because here’s the thing, your church already has an app – it’s called your website. It can be accessed from anyone’s phone internet browser. And if your app doesn’t offer something significant to your church that your website isn’t already offering, it’s simply not worth it.
All that being said, I came up with a few cool ideas that your church could build into its app –because apps do excel in several ways over internet browsers. Most notably, your apps go where you go.
- Leverage the geolocation of people using your app. Send welcome notifications when people roll into your church parking lot.
- Allow relatives to check their kids into kids ministry using the app.
- At the very least, build the giving function of your church into your app. If your app’s giving function is just a link to your website, that is a massive sign that your app isn’t fulfilling its purpose.
So there you have it: 3 reasons why I think your church shouldn’t build an app. Forget the app. Just make sure your website is awesome. If you need help improving your website, download our free guide The Secret Ingredient of the World’s Best Websites.
Does your church have an app? I’d love to hear from you, so post your answer in the comments below.