The following 3 church websites follow essential principles that help them rank among the best (and here’s a hint – it’s not about prettiness). We can all learn to apply the same principles to improve our own church websites.
1. Grace Hills Church
Grace Hills Church is a newer gathering of about 500 people. What I love about this website is the first impression it makes. The headline reads: We’re saving a seat for you. We don’t care how you’re dressed, how many tattoos you have, or who you’re voting for in 2016. We’re a church full of broken, imperfect people with every kind of story imaginable, and we’re saving a seat for you!
The messaging here is amazing, but I also want to focus on the single call to action this church is making to new visitors. Their call to action is What To Expect. That’s it. No new series promo. No giving button. No slider. Just a heads-up page for new visitors. Your church’s website should have a simple, clear, call to action that tells visitors what to do.
Cornerstone Community Church features a background graphic at the top of the page. Who is that in the photo? I can tell you who it’s not. It’s not the pastor or the worship leader. It’s the people in the church. I love that this church has chosen to use this photo instead of a hero shot of their pastor or worship leader. There are churches (for better or worse) built around a single, charismatic figure. But most churches are communities built around regular people doing real life together. They don’t rely on a celebrity pastor. If you’re one of those churches, be sure your website focuses on what you are doing: being a gathering of people.
3. Reality SF
Reality SF creates consistency on its website between the core messaging and the core imaging. The headline of this site reads: A community following Jesus and the core image across the whole site is a photo of that community. People are talking with one another and connecting with one another. What this site does really well is maintain its consistency across both the visuals and the text. Ask yourself if your church’s website is consistent with its text and visuals? Do you have conflicting messages?
There you have it: 3 church websites we can all learn from. If you want to take your church’s website to the next level, make sure you download our free guide The Secret Ingredient of the World’s Best Websites. Each of the above-mentioned sites uses this secret ingredient — which we haven’t discussed here — and it really is the secret ingredient of the world’s best church websites.
What’s the best church website that you’ve ever come across? Post it in the comments below. I’d love to hear from you.