What's in this session?

  • #1: Klim (2:06)
  • #2: Lineto (3:16)
  • #3: Optimo (3:43)
  • #4: Typotheque (4:31)
  • #5: Production Type (4:34)
  • #6: SwissType Faces (4:36)
  • #7: Typography (4:43)
  • #8: Darden Studio (4:57)
  • #9: 205 TF (5:02)
  • #10: HVD Fonts (5:10)
  • #11: Fonts In Use (5:50)
  • #12: Type Wolf (7:13)
  • #13: Foster Type (8:02)

Show notes and resources

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The Transcript

Alex Mills: Well hey there, and welcome to Pro Church Daily; the show where in 10 minutes or less, you’ll get your daily dose of tips and tactics to help your church share the message of Jesus as we try and navigate the biggest communication shift that we’ve seen in the last 500 years. I’m your host, Alex Mills. I’m joined, as always, by the boss man, it’s Brady Shearer. Today, we’re talking about 13 premium font resources for churches.

Brady Shearer: On episode 139, Alex, we shared seven free fonts for churches. We wanted to do the inverse of that in this episode, and share mostly the most expensive fonts that have existed in the universe.

Alex Mills: Why not.

Brady Shearer: The reason for that is sometimes when you’re creating a new brand, let’s say, for your church, or a new website, you want to go all in. One of the best ways that you can do that is with your typography choices. We called up our lead designer here at Pro Church Tools. His name is Eric. We got him to compile a list of premium typography resources for us. The first ten on this list are going to be websites where you can find fonts to actually purchase, and then the final three are additional resources that don’t necessarily sell fonts; but will help you in your font-ness.

Alex Mills: Right. We’ve talked about it with royalty free music before. Sometimes, a cheap sound stripe subscription will do; but then sometimes there’s one project you’re working on; probably about Easter time. You just need the right music track. Sometimes it’s worth two, three, $400 to you. Fonts can be the same way. Sometimes you’re working on a project where you just need the perfect font, or maybe you’re going through a full church rebrand, and you need a font that is going to be with you for a while. Maybe you’ll find that font in one of these resources.

Brady Shearer: Yeah. Let’s start with a not premium resource. This is a font that I saw yesterday, if you’re watching the video.

Alex Mills: No.

Brady Shearer: At Shoppers Drug Mart, which is a pharmacy in Canada. It looks like papyrus, but if papyrus was used in a horror movie cover. If you’re listening, there’s no way to describe it. Just think papyrus meets horror movie.

Alex Mills: Yeah, it was the worst.

Brady Shearer: Using that as a palette cleanser, let’s go into the 13 premium font resources. Number one is a website called ‘Clim,’ C-L-I-M. Based in the URL dot C-O dot N-Z. I’m guessing that’s a kiwi site?

Alex Mills: I don’t know.

Brady Shearer: New Zealand? All I know is that we bought the font for Story Tape from this company. The font is called [calibre 00:02:20]; at least that’s how I choose to pronounce it. This is a premium font resource. If you’re looking for, as I’ve written down in my notes here, outrageously expensive fonts.

Alex Mills: This is the site for you.

Brady Shearer: Where a single font will cost you $350 for desktop, and that’s only three computers. If you want web use, it’s going to be more. I think we ended up spending more than a thousand dollars on the Story Tape font. What happened was our designers put together the full Story Tape mock. I fell in love with it, and then they’re like, ‘Let’s start the dev.’

Alex Mills: ‘Here’s your bill.’

Brady Shearer: ‘Here’s your invoice for the font.’ I was like, ‘What?’ I thought, ‘What?’

Alex Mills: Yeah.

Brady Shearer: It’s so funny to think I don’t know if when I first started this company, I would have spent $1,000 building a website.

Alex Mills: Right, right.

Brady Shearer: Much less on just the font.

Alex Mills: But we love that site. The font has a lot to do with it. It’s going to be around for a while. I didn’t spend the money, but I would like to call it a worthy investment.

Brady Shearer: You’re on board with it.

Alex Mills: Yeah.

Brady Shearer: All right. Resource number two, this is another website, Lineto. Lineto.com more premium fonts. A font on there that we used for part of the Pro Church Tools rebrand that we’re going through right now is circular. Again, very expensive. Even more expensive than Clim. It’s like the designers set the bar with Story Tape, and then were like, ‘Well, if you’ll pay for that, what won’t you pay for?’ This font was $620 for desktop only, three computers. Not to mention, the web license.

Alex Mills: Right.

Brady Shearer: Let’s keep it going. Optimo is another website for premium fonts. Basically, the best way to think of these fonts is like designer clothing.

Alex Mills: Yes.

Brady Shearer: I’m not going to wear a Gucci t-shirt. I am not currently going to wear a Gucci t-shirt. Something that might happen one day. A lot of people would look at that and be like, ‘That’s a need-less.’ But if you’re an NBA player, you feel like I need all Gucci. If you’re Rick Ross, you need green Gucci suit, green Gucci suits.

Alex Mills: Right.

Brady Shearer: This is like premium designer clothing for fonts. Sometimes the stock fonts that everybody has is just not going to make it. You need something custom made from an exotic location, because apparently all of these are from Europe or Asia.

Alex Mills: I know, some of these domain suffixes are outrageous. Yeah, sometimes you just need to set your church apart and Gucci’s going to help get you there.

Brady Shearer: All right, let’s breeze through the next several. TypoTech.com, ProductionType.com, SwissTypeFaces.com. You can get a Swiss watch, but you can also get a Swiss font.

Alex Mills: Right.

Brady Shearer: Typography.com, this is a Heffler and Co, the old Pro Church Tools brand used a font from here called ‘Whitney.’ We used that on our Instagram for the longest time. They are much more reasonably priced, at least comparatively. Darden Studio, that’s D-A-R-D-E-N Studio.com. 205TF. … These may as well be fashion brands at this point.

Alex Mills: Yeah, these are all fake.

Brady Shearer: Then finally, HVDfonts.com. Ten premium font resources where you can go and find a font that is incredibly unique, unlike anything else, any other church, or any other ministry is going to have; especially useful and well worth the investment if you’re building a custom website and spending a ton of money it. Don’t just throw Brandon Grotesque or Proxima Nova on there. Find something that is truly unique and set apart the way the Bible talks about.

Alex Mills: Oh, nice.

Brady Shearer: You like that?

Alex Mills: Yeah.

Brady Shearer: Let’s talk about the final four … three resources on this list that don’t necessarily have to do with buying a font. When it comes to your typography choices, can lend a help there as well. The first one is FontsInUse.com. Eric said that he really liked this site for looking at how websites are using typography live on their sites. It’s one thing to go to one of these websites and see their font perfectly displayed with a singular pastel color background behind it, or just a black and white word. What’s that sentence that uses every single letter, something about foxes running fast, or whatever.

Alex Mills: The quick brown fox jumps over the something.

Brady Shearer: Yeah.

Alex Mills: Jumps over the log, or something.

Brady Shearer: That was pretty close. Yeah, quick brown fox. Maybe you want to see the … Okay, that’s great, but it’s like when you see a shirt on the rack. Well, what does this look like if I’m actually wearing it?

Alex Mills: Right.

Brady Shearer: This is a great place to peruse different sites that are using fonts, and see okay, how are different fonts being paired with one another? How are they looking like in different sizes, and in different use cases?

Alex Mills: Right, and font pairing is imperative, just to kind of complete that look for your site. If you’re visiting one of these sites that we … one of these ten sites that we just visited, and you’re paying $500 for this font for your body copy, and $300 for this font for your headings; but you don’t know how they look together, you might put them side-by-side and realize, ‘Oh, these fonts don’t work together.’

Brady Shearer: They were expensive, but not useful.

Alex Mills: Yeah, and so to see well choiced font pairings in the wild is always super helpful.

Brady Shearer: Font resource number 12, a favorite of mine, TypeWolf.com. There’s so many great free resources on this site.

Alex Mills: Yeah.

Brady Shearer: They’ll have what’s trending in typography. They’ll have the site of the day, which is similar to FontsInUse.com where you can see, ‘Hey, here’s a real website. These are the fonts that they’re using. This is what it looks like.’ They have alternative lists for expensive fonts.

Alex Mills: I love those.

Brady Shearer: Let’s say you want something like Futura, something like Brandon Grotesque, something like Proxima Nova. There are free alternatives. They list those out. They have free font lists, like the best 40 fonts in Google fonts, and stuff like that. They even have an eBook when it comes to pairing, and when it comes to other free lists; which is kind of a paradox. You pay for a eBook to get a free list. I did buy that eBook two years ago.

Alex Mills: That’s how they get you.

Brady Shearer: So it must work.

Alex Mills: Yeah, yeah.

Brady Shearer: Final resource on this list, as we close this ridiculous episode, FosterType.com. Eric noted this because, and this is a good place to close with this episode. It may seem obscene to you that anyone could spend $500 on a font. I’m not going to fault you for that, believe. What’s cool about this site, FosterType.com, is this is a designer. I think he only, or she only sells one font.

Alex Mills: Okay.

Brady Shearer: But on the list, when you go to that font, the font is called ‘Blanco.’ If you click on that font where you can purchase it, if you scroll down on the page, at the bottom, or nearing the bottom is a second called ‘Design Notes.’ It’ll show you exactly how this individual made the fonts from original sketches to creating the entire thing, to turning it into an actual file format that you can actually type stuff out. It really shows you, ‘Wow, there’s a lot that goes into building a font.’

Alex Mills: It’s a ton of work, and I think a lot of us are … just take that for granted. Maybe it’s just like plain ignorance, like we just don’t know how fonts come about; but especially when you’re paying for a custom font that not 100,000 other people can’t download for free, but a custom font that’s going to set your site apart. A lot of work went into creating that font from the original idea, to brainstorming, to sketching, to mock-ups, to actually getting it onto a computer somehow, and turning it into a file that you can now load on your computer, and use on your site. It’s a tremendous amount of work, and designers deserve to be paid for that. That’s like the kind of fonts, the quality of fonts that we’re looking at today.

Brady Shearer: 13 premium font resources for churches. That’ll do it for this episode of Pro Church Daily. We’ll see you next time.

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