Church communications is one of the most important indicators of a church’s health and growth, yet it is also the most overlooked and underestimated part of stewarding the greatest message of all time: The Gospel of Jesus Christ.
I recently consulted with a church that hired me to assist them in creating an effective social media strategy to reach their surrounding community. After the initial assessment I realized that implementing a social media strategy would be like putting lipstick on a pig: It would make an ugly situation even uglier.
I discovered that the church had a huge internal problem with their communications. I had to show them that if they didn’t care about their communication to the congregation that no one in the community would care either.
Here are 3 remedies I prescribed them that can help any church inject health back into their communications:
1. Get Your Staff on the Same Page
Your staff is probably aware of its current communication gaps and problems, yet no one it talking about it. That’s an issue! Getting your staff members to communicate effectively is the key to experiencing a breakthrough in external church communications. This conversation requires trust, honesty and transparency to be in the room. Remember, you will never improve something unless you are able to have a real discussion about the root of the problem.
Get feedback from your team about all the issues and write a list on a whiteboard so everyone can see them. Then take a poll by going around the room asking your staff to give you the three issues that stand out most to them. This process will identify what is commonly seen as problems by your staff.
2. Revitalize Your Communication Channels
Churches are infamous for their outdated websites and stagnant social media accounts. These channels are today’s version of welcome mats for your church. They are frequently surfed by outsiders before they even think of darkening the door of your church on a Sunday. Two things you can address to revitalize your church’s welcome mats:
- On Your Website: Guests visit a website more than a church’s regular attendees do, so redesign your website to be guest-friendly. Put all the vital information on the front page so visitors don’t have to be “lucky” to find it. A video promo on what guests can expect at your church would be a huge plus!
- On Your Social Media: Delete social media accounts that aren’t active and don’t attempt to do them all. There are very few churches killing it on Pinterest. Capture the fun and real life of your church — don’t just post quotes and captions of sermons on picturesque backgrounds. Be creative and active, giving people a sneak peek of your church’s social life on social media.
3. Centralize Your Church Communications
Create a Communications Department. The idea of having an actual Creative Department is one of the newest and most necessary in the church today. Churches are not dying because they are lacking good information; they are dying because they are lacking good communication, both internally and externally. A quick glance at the bulletin usually tells who is handling the communications at a church:
Guess Who Did the Bulletin
- All text in perfect columns? = The Accounting Department
- 9 out of 10 blurbs are youth events? = Youth Pastor
- 1995 clipart? = Office Manager who won’t let go of the bulletin
- Colorful program you hold onto for 2 weeks? = Communications Director
- No bulletin? = Twenty-something Millennial redeeming the planet
All kidding aside, a centralized communications department led by a Creative Communications Director can be a catalyst for momentum in all your ministry departments by setting a standard of excellence for all communication that is released.
These three remedies will bring your church communications back to health so that you deliver the greatest message of all time with creativity, care and concern.
Author Dean Deguara is an encourager of leaders at all levels on his blog at DeanDeguara.com. His posts have been featured on ChurchLeaders.com, SmallGroupChurches.com, and JesusCulture.com, and his articles featured in Enrichment Journal Magazine. He currently serves as the Director of Leadership Development at Jesus Culture in Sacramento.